Marketing for Nonprofit Organizations: Insights and Innovation

 

 

1) Research Overview
Write a brief (2 page) group paper addressing your research.
a) Secondary research: What type of information did you gather? What were the common themes or ideas that you found in your research that you can apply to the Rodman for Kids project? Include a bibliography at the end.
b) Primary research: Based on your secondary research, what do you still need to know? What type of primary research would be effective for this project. How would you conduct this research

2) Target Market Overview
Write a brief (2-3 page) group paper addressing the following:
a) Primary research results: What did you learn from your research
b) Target Market: Define and analyze the target market that your campaign will focus on
c) Message/Theme: What is the overall message you will be trying to communicate
d) Marketing Tools: Briefly describe the tools you will be using. What will you do? How will you do it?

3) Plan/Story Overview
Write a brief (2-3 page) group paper addressing the following:
a) Plan Details: More detailed information about the marketing plan, show examples.
b) Story ideas
c) Budget/Timeline

4) Final Group Paper
The final written group report should follow APA formatting/referencing, double spaced with 11 or 12 point font. Paper should include the following:

Title Page
Table of Contents
Executive Summary
Background/Situation Analysis: Contains mission of RFK, Objectives, and SWOT
Research
Target Market
Plan/Recommendations
Implementation (budget/timeline)
Conclusion
References
Appendices: any visuals, charts, etc.

5) Group Presentation – Due 12/8 (5%)

Groups will prepare a presentation lasting NO LONGER than 10 minutes. The presentation must highlight the most important aspects of the plan for the client. Each group member must play a speaking role in the presentation. You should allow for questions at the end of the presentation. Presentations will be graded on overall delivery, content and quality of visual aids.

 

 

 

 

 

 

 

Sample Solution

“Successful nonprofit marketing can capture the attention of donors, volunteers, legislators, and service consumers so that manager and staff can take control of the future of their organization. This book provides an overview of marketing for nonprofit organizations form a strategic standpoint. The evolving goals and options for marketing- include branding, social media, market research, and outcome measurements- can be the key to sustainability for both small- and medium-sized organizations. Readers will learn how to integrate these essential aspects of marketing into the very fabric of an organization’s mission.”

g Saudi Arabia. Evidently, oil is one of Venezuela’s most valuable commodities accounting for 95% of Venezuela’s exports and 25% of its gross domestic product (Independent 2018). However, during a period of time in which the global price of oil dropped, foreign demand to buy Venezuelan oil dipped simultaneously. A key factor that lead to Venezuela’s current crisis, is evidently their sole dependence on a single commodity – oil. As University of Florida’s Gamarra explains, this means “you are bound to the ups and downs of the oil price,”. Without a range of high value added assets, an economy lacks diversity and is vulnerable to ‘moments of downturns in your principal commodities (CNBC 2019).’ On an individual basis, hyperinflation renders any savings worthless due to its eroding impact on money. Consequently, people may hoard goods for instance, food due to the soaring prices. Situations such as these may lead to shortages of food supply, contributing to the issue further. The Bolívar (Venuzuelan currency) depreciated in value as the cost of imports increased, leaving the Venezuelan economy to perish. Consequently, Nicolas Maduro – Venezuela’s new president – decided to print money (TheConversation 2019). Although this is an efficient strategy to implement during times of temporary price shock, in the case of Venezuela, the desired results didn’t adhere. Alongside the price of oil continuing to decrease, Venezuela’s oil output also fell resulting in international investors looking elsewhere further decreasing the value of the Bolívar. The government proceeded to print off more money in order to pay their expenses, inevitably resulting in the cycle that lead to hyperinflation (TheConversation 2019). To begin with, whether or not inflation is always deemed to be a challenge or if there are actually any potential benefits surrounding the macroeconomic issue will be discussed. Generally speaking, moderate inflation has some benefits, especially when it’s compared to deflation. For instance, the real value of debt decreases, moderate rates also enable prices of goods to adjust to their real value prices. In some cases, at levels of moderate inflation, companies are able to increase wages whilst the prices of goods increases. However, the average inflation target is usually around 2% which is quite contrasting to that of Venezuela’s. Long term economic growth is thought to be optimised when price stability is maintained, whic

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