Marketing geared towards US MBA students.

 

You are in charge of launching a new marketing textbook for an overview course in marketing geared towards US MBA students. Defend why MBA Student is your primary segment you would target and not the professor or the universities.

Defend the case why student should be the primary target in book launch: (While the students are the ones purchasing the book, they really have little choice in the book that is selected, that decision is made by the professor of the course. The choice the students are making is to buy the book (new or used) or to rent it. Perhaps there could be some marketing resources used to demonstrate why students would want to buy the book and use it as a resource even after the class is done. That may make sense, but I think the focus of the resources should be applied to targeting the professors who will be selecting the course materials.)

 

 

Sample Solution

oud”.The valley of ashes is shown as a hopeless spiritual wasteland. This where Myrtle and George Wilson live, and their relation is symbolized by the aspects of the valley. In addition, Fitzgerald continues to elaborate how the “ashes take the forms of houses and chimneys and rising smoke”(23).Fitzgerald reveals how the ashes consume the valley and people’s emotions, to think negatively. It shows how the ashes act as imposters, since they are able to take shape of any object and or being. Overall, the valley of ashes is a place where lives crumble to their death.

3. Wilson is introduced alongside the valley of ashes, as a resident with his wife Myrtle. For instance, Wilson is described as a “piece of waste”,”blond”, “spiritless”, “anemic”, “ghost”, “cement”, “alive”(25).Wilson lives in poverty which makes him blind to his surroundings. Wilson is a foil to Gatsby since Gatsby represents the American Dream on how anyone can become rich and happy. Wilson represents the hopeless of a person who did not achieve the American Dream, and gave up. Also, to elaborate how hopeless Wilson is; in his wedding he used hi friend’s tuxedo and Myrtle was ashamed of his poverty(35). Through this scene Fitzgerald contributes on how Wilson lives in poverty and has completely gave up on the American Dream. Overall, through Wilson Fitzgerald reveals the class of people who gives up on life and is used by the upper class for their own benefits.

4. Even before his wedding with Daisy, Tom has been always unlocalized to her by sleeping with other women, in this case is secret relation with Myrtle. Both of Tom’s relations are exact opposites of each other. For instance, at dinner Daisy repeated the word “hulking”(12) even though Tom stated that he hates that word. Fitzgerald reveals how Daisy contains some power in their relation, making Tom seem less like a strong figure. Since she casually mocks him, when she has a chance. While in the other hand, Tom’s and Myrtle’s reaction is described as “couldn’t keep my eyes off”, “patent leather”, “can’t live forever”(35-36).Their relationship is primarily based on the physical excitement of coidus. In addition, since with Daisy Tom feels less of a man; when he got in an argument with Myrtle he “broke her nose with his opened hand”(37).Tom establishes his dominance of Myrtle’s submission, that he can not complete around Daisy. With Myrtle, Tom reveals the aspect on how the upper class exploits the lower classes for the

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