Marketing Management

Explain and discuss why advertising strategy must be consistent with the advertising product acceptance stage.

Sample Solution

anage and divide tasks within the group, which project management methodology to apply depending upon the nature of the project, how to filter the needs or requirements of the products, how to look for patents, benchmark for the particular project you are working on to have the basic knowledge of what already is out there available in the market. How to be creative during the synthesis of concepts for your topic or project. In my learning diaries I will be explaining the concepts learnt during the lectures, group works, workshops and mostly through self-studies.

I learnt that most important part of the planning stage is building project team. Generally try to establish your team as soon as possible. Identifying one or two people even during the initial stages is also possible sometimes. Appointing the team early get the most out of their ownership to the project, and maximizes what they can contribute towards the product development. The first step in building an effective project team is to create a resource plan. A resource plan requires you to understand and identify the work to be done and the human skills required to complete it. An initial plan is often a high-level outline and will be refined as you break down into parts the whole of your work.
To develop an effective team, you have to start by choosing the best people for the job. This sounds obvious, but determining the best candidates isn’t always straightforward. Many factors concerning potential members have to be considered, including factors such as: the skills required of them to complete project tasks, their level of influence in the organization, their access to a network of other resources, their capacity to participate effectively, their ability to work well in a team environment.
Sometimes, project managers don’t have the freedom of choosing team members. Members may be assigned to the project team. If this is your situation, it is vital that you take extra care to establish a relationship with your team members before the team begins to meet as a group. Otherwise, they may not feel connected to the rest of the project team or, worse, may feel put upon and lack any co

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