Marketing manager for a new brand of sports drink “Refresh”

 

You are the marketing manager for a new brand of sports drink “Refresh”. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials. You are preparing for the launch of the product in the local market.
Read this article for more information on how features and benefits impact your marketing campaign:
Features vs. Benefits: Here’s the Difference & Why It Matters
Using what you have learned, answer the following questions:

What are the features and benefits of this brand?
What differentiates this sports drink from the competition?
Who will the target market be and why?
How will you promote “Refresh”?

Sample Solution

The features of the Refresh sport drink are its all-natural ingredients, which are grown and harvested on small farms in the United States. Additionally, the bottles and packaging are made from recycled materials. These features set this brand apart from other sports drinks in terms of quality and sustainability.

These features translate into several benefits for customers. The natural ingredients provide several health benefits such as vitamins, minerals, and electrolytes that can help improve performance during physical activities or just help to increase energy levels throughout the day (Vyas ,2016). In addition, using recycled materials for packaging is beneficial for both consumers who can be confident that their purchases have a minimal impact on the environment as well as farmers by providing them with additional income through selling their produce to Refresh (Singh & Gupta , 2015).

What differentiates this sports drink from its competitors is its focus on sustainability while still offering superior quality compared to other brands. Whereas many competitors rely upon artificial ingredients or harmful chemicals to create their products Refresh emphasizes sourcing only natural ingredients which ensures better quality while being more environmentally friendly at the same time.(Ciezkowska , 2017) Furthermore, by using recycled materials for packing instead of plastic wrap it also lowers production costs significantly(Fritz et al., 2018 ).

widely accepted as ‘all people have a right not to be killed’ and if a soldier does, they have violated that right and lost their right. This is further supported by “non-combatant immunity” (Frowe (2011), Page 151), which leads to the question of combatant qualification mentioned later in the essay. This is corroborated by the bombing of Nagasaki and Hiroshima, ending the Second World War, where millions were intently killed, just to secure the aim of war. However, sometimes civilians are accidentally killed through wars to achieve their goal of peace and security. This is supported by Vittola, who implies proportionality again to justify action: ‘care must be taken where evil doesn’t outweigh the possible benefits (Begby et al (2006b), Page 325).’ This is further supported by Frowe who explains it is lawful to unintentionally kill, whenever the combatant has full knowledge of his actions and seeks to complete his aim, but it would come at a cost. However, this does not hide the fact the unintended still killed innocent people, showing immorality in their actions. Thus, it depends again on proportionality as Thomson argues (Frowe (2011), Page 141).
This leads to question of what qualifies to be a combatant, and whether it is lawful to kill each other as combatants. Combatants are people who are involved directly or indirectly with the war and it is lawful to kill ‘to shelter the innocent from harm…punish evildoers (Begby et al (2006b), Page 290).However, as mentioned above civilian cannot be harmed, showing combatants as the only legitimate targets, another condition of jus in bello, as ‘we may not use the sword against those who have not harmed us (Begby et al (2006b), Page 314).’ In addition, Frowe suggested combatants must be identified as combatants, to avoid the presence of guerrilla warfare which can end up in a higher death count, for example, the Vietnam War. Moreover, he argued they must be part of the army, bear arms and apply to the rules of jus in bello. (Frowe (201

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