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Speed-to-market Jersey range for your chosen retailer – Propose a 6-10
item range of Jersey product that will react to the trend research and competitor
analysis conducted in the earlier sections of work. The range should be presented
with visuals and key product information. Images of product can be inspiration from
other brands, catwalks, street style or CAD flats.
Key information to display for each product:
● Retail price
● Launch week
● Options (colours)
● Store Tiering
Part A.

Consider the following when choosing your Range:
– Have you thought about the target customer?
– Have you considered what might be your best selling item?
– Have you added fashion and trend pieces to capture the customer?
– Do you have a variation of shapes, colours, and details?
– Do you have a variation of prices? Entry / Mid / Exit
– Are launching the products at the best time?
– Sending them to right stores?

 

 

Sample Solution

introduce by America Southwest Airlines in 1973, Low Cost Carrier (LCC) have gain popularity and proven to be profitable [Uherek, 2006]. Many new companies had been form to provide this service around the Asian region around 1990s, currently Asia region have over 60 of such LCC mainly offering short distance flight within same country. Some of these airlines have started to offer long haul budget airline, for example Air Asia had introduce Air Asia X in 2007 that offer flight from Malaysia to London, Australia and India [Kent, 5th Jan 2007]. Although these Low Cost Carrier (LCC) were not yet considered as a direct competition to SIA as the target market for these airlines is more for cost conscious traveller, it is possible that in not so distance future, these LLC will venture into the premium market sector when the company reach certain level of business expertise. This trend is highly possible and should not be overlooked by SIA in the long run. It would be safe to assume that the treat of new entrants are remains low at the moment. 4.2 Rivalry among existing firms The goods in the airline industry have fairly short shelf live, the service is consider a loss once the airplane take off, and all cost incur are not recoverable. The seats are usually around 75% full in capacity. Airlines that are dominant in Singapore region and consider in direct competition with SIA are very few, they are Malaysian Airlines System, Japan Airlines, Cathay Pacific and British Airway. Even though there are few airline able to compete against SIA, these entire airlines are very similar in size and market shares, 2008 study on international passanger-kilometer flown for these airline range from 113,000million to 83,000million [IATA, 2008].

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