Marketing Perspective

Assess the use of marketing perspective and its impact on relationships.
After reviewing this 60 Minutes transcript, write a blog post discussing whether you follow any influencers. Then respond to the following questions:
• What do you notice about this type of marketing?
• What strategies are they employing?
• What role do these influencers play in marketing?
• How does the use of marketing perspective impact the relationship between the company and consumer?

Sample Solution

Relationship marketing has concluded successful at building trust and commitment with external
stakeholders in a bid to create those loyal customer relationships (Morgan & Hunt, 1994). Several studies in the past decade have indicated that relationship marketing has a positive impact on firms’ business performance. Halimi et.al (2011)Business today has become extremely competitive and challenging. Therefore,a continuous development of mutual long term relationship strategy with customers has remained one of the top priorities for most companies recently. A closer look into Pull-Push-Mooring (PPM) Migration model and Commitment-Trust Relationship
Marketing Theory, the proposed study is aimed at examining the impact of relationship marketing tactics (RMT’s) and relationship quality on customer loyalty

• Investigations:
Initial investigations into the irregularities were conducted by the various city units of the state police. During 2009-2011, a committee established by the state government and headed by the State Joint Director of Medical Education, probed the irregularities in the PMT exam.
After the role of organized crime rackets and politicians in the scam came to light, the state government formed a Special Task Force of the police on 26 August 2013, to investigate the scam. Several activists and politicians, including members of the major opposition INC party, demanded a CBI probe in the scam under the supervision of the SC of India.
Chief Minister of Madhya Pradesh, Shiraz Singh couchant did not entertain the suggestion of a CBI inquiry to the probe initially. On November 5th, 2014, Madhya Pradesh High Court also rejected the Congress leader Deegvijay Singh’s petition for CBI probe and instead ordered setting up of a special investigation team to act as a watchdog for the court.
The SIT is a three-member team chaired by Justice ChancresBhutan, a retired Judge of the Madhya Pradesh High Court. During 2014-15, the scam was in the supervision of SIT.
Key Arrests:
By June 2015, more than 2000 people had been arrested in connection with the scam.
Politicians and bureaucrats:
• Laxmikant Sharma, ex-Education Minister (M.P)
BJP leader Laxmikant Sharma was the in charge of MPPEB in his capacity as the state’s Technical Education Minister. He was initially arrested for his involvement in the contractual teachers recruitment scam, based on the info recovered from the Excel sheet maintained by Nit inMahindra.
Later, he was also booked for irregularities in the constable’s recruitment examinations; according to the STF, he recommended names of at least 16 candidates for recruitment as constables. He resigned from BJP in June 2014, after being sent to four days police remand. Sharma claimed innocence, placing the blame on his officer OP Shula, and pointed out that his own daughter had fa

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