Marketing Plan

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Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should create and/or make all the necessary assumptions needed for the completion of this assignment.

Instructions

Create the second part of your marketing plan:

Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
Develop a branding strategy for your product/service that covers the brand name, logo, slogan, and at least one brand extension.
Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
Use at least three academic resources as quantitative marketing research to determine the feasibility of your product/service. These resources should be industry-specific and relate to your chosen product/service.
Note: Wikipedia and other similar Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double- spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:

1. Analyze marketing environments and strategies used to strengthen product or service positioning.

c. Examine the marketing science of customer behavior and products in the marketing exchange process.

2. Evaluate the marketing strategies used to create/communicate customer value.

a. Analyze the marketing framework through a situation analysis.

b. Evaluate target customer segments and positioning products within these segments.

c. Evaluate the basis for market segmentation and approaches to segmentation.

3. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for existing and new products or services.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric found here.

Moreover, the instrument calculate the pore volume and porosity by using the ideal gas law, also the pressure applied to the core is generated by high accurate hydraulic pump.
Nevertheless, in the same week I worked using DGP device (figure 3) which is specific for permeability measurement. The main factor of permeability is Darcy law (appendix 1), the important parameters of Darcy law are volume flow rate, viscosity, length, pressure difference, and area. Before starting the measurement of permeability we should determine the length and diameter of the samples in order to get the Area by using Fractional Caliper device.

7.

During the third week of training, I have been placed in SCAl section. This section is responsible for measuring the Formation resistivity factor (capillary pressure), permeability of fluids (K_W), MICP, and CT scan
I stared the third week by measuring the permeability of fluids (K_W) this process is done by particular device which called PCRI, by using this device we can set the value of volumetric flow rate until we get satiable value of pressure with constant temperature. On the other hand, the viscosity of the fluids is measure using the Viscometer. After that Darcy law is applied to calculate the value of permeability. The Darcy law has certain limitations which have to be considered for example laminar flow, and homogenous. The idea behind this process is to determine the water and oil initial saturation.
Similarly, during the same week I also get a chance to work in MICP (mercury injection and capillary pressure), this task deal with high and low pressure (figure 2, appendix 2) also using the Archimedes principle which state that the body immersed in a fluid and buoyed up by a force. In order to get the whole volume of the sample using mercury, this process is used with a small size of samples.

Nevertheless, CT scan also was one of the tasks that assigned to me while working in SCAL section. The task include making videos of core sample, analyze the fractures, and the flow of fluids.
Another key thing to remember is flush cleaning which is also a part of SCAL section and one of the highlights task given to me during the internship. The flush cleaning is about using different solvents such as methanol (‘CH’_3 OH) and toluene ( C_7 H_8) to dissolve many organic compounds.
This process contain of two parts first to clean the sample from hydrocarbons using toluene and methanol, when the solvent is discolor that mean the sample is free of hydrocarbons, second part is to check the present

Of any salts in the sample by adding a drops of Silver Nitrate (‘AgNO’_3) if there is precipitation the sample is not clean properly.
For week four of this training another task was arranged for me, dean stark is one of the processes I worked on in fourth week. This process mainly talk about the percentage of oil and water present in the sample and how to extract it (figure 3, appendix 2).
Dean stark is one of the devices used specially to extract oil and water from samples. The solvent that is used for this process is pure toluene that has a boiling point of 110 C ”.

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