Marketing Plan

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A large, successful restaurant company with a portfolio of differentiated brands is about to launch a new
restaurant concept in the U.S.A. called “Blossom.” This will be a full-service restaurant offering a
predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce
wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and
community building.
You are to assume the role of marketing director for the new restaurant concept. You are required to
produce a strategic marketing plan for Blossom. Your plan needs to contain the following elements:
1. Executive summary: what the brand is, how it will be positioned, who it will target, and the primary
objectives (no more than two paragraphs)
2. Current market situation
a. Food trends (U.S.A.)
b. Full-service restaurants
c. Competition (direct/indirect)
d. Pricing
3. SWOT analysis (table format)
4. Objectives
a. Year 1
b. Year 2
5. Marketing strategy
a. Positioning (expand upon the value proposition in the opening paragraph above)
b. Targeting
c. Integrated marketing mix: four Ps (product, pricing, place, promotion)
6. Marketing controls: How will results be measured? How will marketing research be used?
Your plan should be presented in APA format. It should contain 6–8 pages (1,500–2,000 words), not
including your title page, contents page, and list of sources. Your plan should be clearly defined, explained,
and substantiated throughout by your research

Sample Solution

Kid Abuse Versus Discipline and Their Respective Consequences

Bringing up a kid is a difficult life’s test that will be given to people everywhere throughout the world without directions. In many societies, individuals need to figure out how to raise, mind and give miniaturized scale releases to about 20 years. Control assumes a significant job in bringing up youngsters, as most guardians really need to put forth a valiant effort for their kids, and to develop them to get mindful, regarded and effective grown-ups. My folks misconstrued “discipline”, which in the long run mishandled the youngster.

Youngster misuse has numerous results. Whether or not it is because of boisterous attack or persevering blow, there are different sorts of kid misuse. In spite of the fact that there is youngster misuse, I feel that kids despite everything should be taught normally instead of being mishandled. I additionally believe that if a youngster is appropriately prepared, guardians won’t misuse their kids in light of the fact that there are not many kid raising alternatives. I have seen kid misuse, so I accept that control isn’t a youngster misuse.

Kid and youngster misuse happens when a parent or guardian truly mishandles sincerely and explicitly and overlooks or deserts kids. The law on kid misuse is planned for securing kids while conceding that kids reserve the privilege to bring up and train kids as per their wants. In the event that guardians and gatekeepers accept that the administration meddles with their private life or accepts that kids are being removed superfluously from their homes, disagreements about youngster misuse laws may happen. Youngster misuse has a long history. Since it might be the very beginning, youngsters are mishandled by guardians and different grown-ups. For a considerable length of time, the law neglects to shield kids from misuse. Until the finish of the nineteenth century a youngster dependent on UK standard law is viewed as a property of his dad as a lady is accepted to be the property of her significant other.

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