Sample Solution

Starbucks is an internationally renowned coffee company and one of their latest products is the ‘Oat Milk Latte’. This plan outlines a strategy for marketing this new product that combines the convenience of a delicious coffee drink with health-consciousness due to its plant-based milk content.

The first step of the implementation plan involves digital marketing through social media platforms such as Instagram and Facebook. These outlets can be used to reach out to existing customers while introducing them to the new item, as well as attract potential customers by highlighting its unique features and benefits (Kaplan et al., 2017). Additionally, these platforms will also enable Starbucks to launch promotions or giveaways which can generate interest in trying this product.

The second step involves targeting local communities via regional events or collaborations with other businesses within their vicinity. This will help create personal connections between Starbucks and its customers, build relationships with neighbouring entities, while also providing more visibility and exposure for the new item (Rojas & López 2018).

Finally, it is important that Starbucks measure progress towards achieving its goals in order to continue refining and optimizing their efforts over time. Evaluation tools such as surveys or customer feedbacks should be utilized so that any potential issues can be identified quickly – allowing for corrective action if necessary (Maier et al., 2020). The overall success of these measures will then need to be assessed based on metrics like sales figures or customer satisfaction rates etc.

In conclusion, implementing an effective marketing plan for promoting a newly launched product requires both online/offline strategies along with regular evaluation. Through following these steps companies like Starbucks can increase awareness about their offerings while reaching out directly to local communities within their vicinity.