Marketing strategy for your product or service

 

Write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

A well-balanced marketing strategy for your product or service includes advertising and public relations elements, along with digital (social media platforms) and nondigital channels (traditional communication channels).
• What motivated you to purchase the last non-essential product that you bought?
• Was the message advertised or publicized through a digital or nondigital communication platform?
• What communication channels do you respond best to when it comes to the products and services that you buy?

Sample Solution

Buyer motivation is different for each person when they shop, and each type of motivation is triggered by the presence of certain types of triggers. When you’re selling a product or service, your ultimate goal is to satisfy the motivations of the buyer. People may be motivated to buy a product or service to fulfill a practical need or solve a problem. For example, a person might buy a new computer because their old one is no longer functioning properly.

Absorption is getting engrossed in recreational activities or getting engaged in every day work. During absorption attention is more focused and stable where as environmental and personal context is impaired. As voluntary control and awareness are the major elements of consciousness , when there is a disruption seen in one or both the process, disassociation is seen to be present. According to some studies there are multiple form of dissociative experience under which Absorption and Imaginative Involvement is one form under which individuals feel that when they are watching T.V or a movie they become very absorbed in the story that are unaware of what other events are happening around them(NielsG. Walller 1996)

Some filmmakers also intentionally seek to induce an altered state of consciousness in their audience, by doing this self-awareness can be reduced and personal concerns thereby dislocated, for some time. Here dissociation may act as a psychological clutch allowing the individual to disengage from aversive or wearisome experience Or they seem to be , flights into escapist behaviours (may) reflect the painfulness of having to be continuously aware of the variety of unfinished businesses in one’s life which cannot be acted upon relatively quickly.(Lisa.D.Butler,2006) According to Buttler and Palesh watching films videos or television are viewed as deliberately engaging in dissociative experiences. Video terminal Dissociation Trance was an attempt to develop knowledge of disorders which are connected to virtual realities this involve having a significant disturbances in the state of consciousness, identity, and memory, the dilution of self-awareness and self-integrity, and the replacement of the customary sense of personal identity by a new virtual identity. There are three factors considered under video terminal dissociative trance which are regression, Addiction and Dissociation, in this dissociation as a defence mechanism allows the people to avoid emotional distress for some time by screening out excessive or over whelming stimulus.( Adraino Schimmentil, 2017).

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