Case Study:
You are a medical scribe working in the emergency department. Your patient is a 28-year-old man named James. The following is James’s explanation of events leading to his trip to the emergency department:
“I was reroofing my house when a gust of wind caught me just right. It blew me right off the roof. I thought I was in luck because I was able to twist around and land on my feet, but when I hit, I heard a loud SNAP! My leg bone broke through my pants and I lost the feeling in my foot.”
On arrival, James was given a pain-killer to help him stay still while the doctor did an exam and X-rays were taken because he was in a great deal of pain. The physician found a break in the femur of the left leg that was offset and shifted (the type of break). James had muscle weakness below the break, and some fluid buildup in his knee on the other side. No other issues were noted in the physical exam and review of systems. An X-ray confirmed the offset and shifted fracture.
A bone doctor was called for consult, and she decided that the best course of action was to return the bones to their original position surgically, and to anchor plates to the bone to fix it in place. Following the surgery, James will need to follow-up with his bone doctor in ten days, and a physical therapist 8 weeks after surgery.
Instructions:
List the phrases/words in red text and build medical terms (or abbreviations where appropriate) to replace them. Next, make a SOAP note in the patient’s chart with appropriate terminology including CC, HPI, PE and imaging findings, a diagnosis, and the plan of care including follow-on appointments.
be very fast. A plan which indicates where the component parts of the ad like illustrations, text, headline etc. will be placed for effective communication is called layout. The layout plays a major role in performing psychological or symbolic function. The final print ad which is followed by the final layout gives the reader or viewer a very first impression of service, organization, product or individual sponsoring the print ad. When a layout is very formal it shows that the advertiser is solid, conservative and stable. To present the impression of any dynamic, innovative company or service a modern and informal layout is required. Image of ‘class’ and exclusiveness is represented by sufficient white space in any print ad most of the times. To give the impression of discount type of something white type on heavy black background or a layout covered with heavy elements is made. This type of things is mostly done in retail advertising. (Brian, 2012)
DIFFERENT ELEMENTS OF PRINT ADS
There are different elements of print ads which contribute in a formation of design which is created to attract customers attention. These elements together form a good treat to eyes which forces him to read the whole advertisement. These points are also put here in terms of psychology also.
Attention
The main aim of the print ads is to get customer attention and lure them for any service or product. For triggering any ad’s boom factor, the attention step is critically important. Most of the time strong headline is used for this purpose. Any advertiser has to keep these points in mind while creating one :
1. The message should be easy to understand
2. convince instead of entertainment.
3. Assume customer’s lack of interest