seventies; mostly with a perspective of translating Russian history, and which was then built up by mostly Semioticians in Germany and North America.
Semiotics has been enforced, with interesting results, to theatre, medicine, architecture, zoology, and some other areas that involve or are concerned with communication and the sending of data/information. In fact, some Semoticians, possibly carried away, opined that everything can be analysed Semiotically; they view semiotics as the king of the interpretive sciences, the code that unravel the meaning of all things either large or minute.
Peirce debated that interpreters have to provide part of the substance of signs. He wrote that a sign “is something which stands to somebody for something in some respect or capacity” (quoted in Zeman, 1977, p. 24). This opposed Saussure’s ideas about how signs work. Peirce conceived semiotics important because, as he put it, “this universe is perfused with signs, if it is not composed exclusively of signs.” Whatever we do can be seen as information or, as Peirce would put it, a sign. If all things in the universe is a sign, semiotics turns extremely crucial, if not all-important.
Above all, Semiotics is a particular perspective: a view which consists of asking oneself how things become bearers of meaning. Thus, the task of Semiotics includes the determination of benchmark which may assist separate various sign types and other kinds of signification. Popular examples of such typologies are Peirces, trichotonomy icon/index/symbol and the opposition between the analogue and the digital. Both these distinctions turn out to be insufficient, if not inadequate, when they are confronted with actually existing system of signification.
ELEMENTS OF SEMIOLOGY
While exploiting at the outset on non-linguistic substances, semiology is requisite, to explore language in its path, not only as a theory, but also as unit, relay or signified. Semiology is perhaps doomed to be assimilated into a trans-linguistics, the materials of which may be myth, narrative, journalism, or on the other hand objects of modernization, in so far as they are spoken. On this note, the Roland Barthes (1964) came up with distinctive and widely acceptable elements of Semiology. They are;
Language and speech
Signified and signifier
Syntagm and systems
Denotation and connotation
Language and Speech
Barthes (1964) enforced the concepts of language, or the part of the Semiological system which is consented upon by society, and speech, or the individual choice of symbols, to Semiological systems. The application of these concepts can be supplied to the Semiological study of the food system. According to Barthes (1964)
