Out of the three appeals, I would focus on logos (logic and evidence) when persuading my company’s CEO to adopt a four-day workweek. While ethos (character or disposition) and pathos (emotion) can be persuasive, I believe that logos will be the most effective approach in this case.

Logos appeals to the CEO’s sense of reason and logic. By presenting data and research that demonstrates the benefits of a four-day workweek, I can make a compelling case that this is a sound business decision.

Here are some specific examples of data and evidence that I would use to support my argument:

• Increased productivity: Studies have shown that employees who work a four-day workweek are just as productive, if not more productive, than those who work a five-day workweek. This is because employees are more rested and engaged when they have an extra day off each week.
• Reduced absenteeism and turnover: Employees who work a four-day workweek are less likely to be absent from work or to leave their jobs. This is because they have more time to relax and recharge, which leads to improved overall health and well-being.
• Improved work-life balance: A four-day workweek can give employees more time to spend with their families and friends, pursue hobbies, and take care of their personal lives. This can lead to increased employee satisfaction and morale.
• Reduced costs: Companies can save money on overhead costs, such as utilities and rent, when their offices are closed for an extra day each week.

In addition to presenting data and evidence, I would also use logos by framing the argument in terms of the CEO’s own interests. For example, I would emphasize that a four-day workweek can help the company to attract and retain top talent, improve its bottom line, and enhance its reputation as a forward-thinking employer.

By using logos to appeal to the CEO’s sense of reason and logic, I can make a persuasive case that a four-day workweek is a sound business decision that will benefit the company in the long run.