According to Mead, the last stage of development of the self is when we are able to take on the attitudes and expectations of the broader social world (the generalized other). First explain the concept of the Generalized Other. Second, keeping this concept in mind, consider what role might mass media play in developing the self?
Self-concept is composite of the beliefs, ideas or perception one has about oneself: one’s physical, psychological, social and emotion characteristics, aspirations and achievements. This is what an individual refers to as I or me and is the totality of meanings, attitudes and feelings which an individual has of himself/herself-the complete description