Sample Solution

Mixed Methods Research is a method of inquiry that combines both qualitative and quantitative data to better understand a research topic. An example of a project that could utilize this type of research would be an analysis on the effectiveness of social media campaigns on increasing brand awareness.

In order to conduct this study, we would use both qualitative and quantitative methods in order to gather comprehensive insights into the subject matter. For the qualitative component, we might use interviews or focus groups with stakeholders representing different perspectives—such as marketing managers, customers who have interacted with campaigns, or industry experts—in order to gain deeper insights into how such initiatives are perceived by various parties (Creswell & Plano Clark 2017). This approach helps provide valuable information about customer sentiment towards certain strategies as well as any potential areas for improvement going forward which may not be picked up during traditional surveys (Creswell & Plano Clark 2017).

For the quantitative aspect, we could survey customers from different demographics in regards to their experiences interacting with these campaigns and compare them against measurable outcomes such as clicks/views/shares/conversions (Fang et al., 2018). Additionally, we can look at analytics data gathered from platforms utilized (i.e., Google Ads) alongside other relevant metrics like website visits over time or followers acquired per campaign period in order to see whether there is any correlation between our efforts and desired results (Fang et al., 2018).

Overall, combining these two approaches gives us more holistic view which can then inform our decision-making process when it comes time for developing future marketing plans aimed at improving brand visibility while also accommodating shifting consumer behaviors accordingly (Hearn et al., 2019).