Monitoring a marketing strategy from start to finish

 

Monitoring a marketing strategy from start to finish helps you assess a marketing plan and its effectiveness.

You are a regional marketing director of a theme park responsible for creating a customizable template for strategic marketing. This template can be used across all parks. Now, to identify continuous improvement opportunities, the CMO wants you to design a plan to monitor and measure the success of the marketing strategies implemented in all the parks.

To help you perform this task, all the regional marketing directors will share feedback for their individual parks. The consolidated feedback will provide insights into the performance of the marketing strategies in all the parks.

Create a short report to help the other marketing directors create a plan to monitor and measure continuous improvement.

Prompt
Create a short report describing the methods to monitor the marketing measures after the parks in the course scenario reopen. In addition, describe the feedback loops and research strategies along with a plan for continuous improvement.

Specifically, you should focus on the following criteria:

Describe the marketing KPIs to be monitored for the ongoing marketing activities after the reopening of the park.
What are the key performance indicators that should be used to measure the performance of the marketing strategy?
Describe the feedback loops to be implemented in this case.
Identify the specific feedback loops you will monitor and how often.
How should results be reported to the key stakeholders needing this information?
Describe the research that should be conducted.
Identify specific consumer research methods you will use and explain why.
How will you use the research outcomes for a continuous improvement plan?

Sample Solution

actors that must be in place to avoid dissatisfaction, hygiene factors, and factors that promote satisfaction, motivation factors, shown in Figure 4 (Pettinger, 2007). Herzberg’s theory helps to decipher what motivates individuals, but does not advise on how to implement this to produce maximum productivity from an individual, this is achieved by using the theory in conjunction with other motivational theories such as goal setting theory.
Figure 4: Hygiene and Motivating Factors (Pettinger,, 2006)
Goal setting is not just an important part of motivation, they are essential for both teamwork and successful leadership, they provide indication on what must be achieved, how much effort they must devoted to achieve it and they act as the primary source of job motivation for individuals, therefore setting them accurately is essential (Pettinger 2007). Specific and clear goals are the most effective motivators, and will lead to optimum performance, therefore it becomes essential for a leader to understand what motivates each individual within a group (Pettinger, 2007). Motivation is highly personal, and can differ massively across a group, so the leader must adapt how they motivate to suit each individual, this highlights the need for an organisation to implement policies that allow leaders to be flexible in how they reward individuals. Issues arise when goals are not set well, if the goals are ambiguous, unachievable or too easy then the individual will lose motivation (Pettinger, 2007). Once goals have been set it becomes essential for leaders to regularly assess how individuals are progressing towards them, if well then goals should be made more challenging, if they are struggling then the goals should be made easier. Goals also allow for leader to assess how the team are performing, and how their leadership style is functioning with the group, if goals are not being met the leader must adapt how the team interact together or their leadership style to achieve them.

Conclusions
The theories discussed provide a framework for understanding teamwork, leadership and motivation, however often are only applicable to distinct situations so do not translate sufficiently into practice and should be used cautiously. Clear connections and codependency exist between the theories, and ultimately in practice becomes the responsibility of the leader to intertwine them to achieve maximum performance from a group. For organisational behaviour to be successful, leadership must aspire change in group members, ensure teams are functional and individual group members are motivated, and is underpinned by a leaders ability to adapt the theories to the situational factors around them. To do this, and successfully implement policies to gain maximum performance, there must be conditions that make the situation favourable for a leader, and is the responsibility of the group at the top of an organisations hierarchy. In summary, the theories discussed may not always directly provide the solution required to maximum performance from a group, but equip a leader with the understanding of the core principles of leadership, teamwork and mot

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.