Multimodal discourse analysis

 

 

 

 

 

Collect examples of web pages from an Internet site that you regularly visit. Analyse the pages using Bateman’s (2008) Genre and Multimodality framework presented in Chapter 8 of Discourse analysis (Paltridge 2012). Or you can analyze a movie trailer using Maier’s (2011) framework, also in Chapter 8 of Discourse Analysis (Paltridge 2012). Look at Bezemer and Jewitt. (2010), Kress and van Leeuwen (2006), and Machin (2007) as further starting points for this assignment. Also Iedema (2001) and Baldry and Thibault (2005) for film genres. Discuss multimodal discourse analysis more broadly in the background section of your assignment as well as the specific framework you are using for your analysis.

References
Baldry, A., and Thibault, P. J. (2005), Multimodal transcription and text analysis. London: Equinox.
Bateman, J. A. (2008), Multimodality and genre: A foundation for the systematic analysis of multimodal documents. Basingstoke, UK: Palgrave Macmillan.
Bezemer, J. & Jewitt, C. (2010). Multimodal analysis: Key issues. in L. Litosseliti (Ed.), Research methods in linguistics (pp. 180-197). London: Continuum.
Iedema, R. (2001). Analysing film and television: A social semiotic account of Hospital: An Unhealthy Business. In T. van Leeuwen & C. Jewitt (Eds.), The handbook of visual analysis (pp. 183-204). Los Angeles: Sage.
Jewitt, C. (ed), (2014). The Routledge handbook of multimodal analysis. Second edition. London: Routledge.
Kress, G. & van Leeuwen, T. (2006). Reading images: The grammar of visual design. Second edition. London: Routledge.
Machin, D. (2007). Introduction to multimodal analysis. London: Bloomsbury.
Maier, C.D. (2009). Visual evaluation in film trailers. Visual Communication, 8, 2, 159-180.
Maier, C.D. (2011). Structure and function in the generic staging of film trailers. In R. Piazza, M. Bednarek & F. Rossi (Eds.), Telecinematic discourse: Approaches to the language of films and television series (pp. 141-158). Amsterdam: John Benjamins.

Sample Solution

ase study will address the concept of inflation – the rise in average level of prices sustained over time that corresponds to a fall in the internal (domestic) purchasing power of money – with regards to Venezuela. The goal here is to explore several trains of enquiry in order to critically evaluate the impact inflation has had – and may potentially have – on the national income and economic growth of Venezuela. As it stands, Venezuela’s inflation rate – 282972.8% – significantly exceeds that which holds 2nd position – Zimbabwe -175.66% (WorldEconomicForum 2019). In order to better decipher the notable disparity in inflation rates between Venezuela and the rest of the world, several areas will be analysed. This macroeconomic issue will be addressed with regards to challenges surrounding it alongside any potential benefits, it’s impact on the labour market, it’s fiscal impact in terms of taxes and government spending and potential policies that could be implemented in hope of combating it. Venezuela holds the highest recorded oil reserves in the world – possessing approximately 300 billion barrels – even surpassing Saudi Arabia. Evidently, oil is one of Venezuela’s most valuable commodities accounting for 95% of Venezuela’s exports and 25% of its gross domestic product (Independent 2018). However, during a period of time in which the global price of oil dropped, foreign demand to buy Venezuelan oil dipped simultaneously. A key factor that lead to Venezuela’s current crisis, is evidently their sole dependence on a single commodity – oil. As University of Florida’s Gamarra explains, this means “you are bound to the ups and downs of the oil price,”. Without a range of high value added assets, an economy lacks diversity and is vulnerable to ‘moments of downturns in your principal commodities (CNBC 2019).’ On an individual basis, hyperinflation renders any savings worthless due to its eroding impact on money. Consequently, people may hoard goods for instance, food due to the soaring prices. Situations such as these may lead to shortages of food supply, contributing to the issue further.

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