National Business Environments
An American technology company has been readying its new product for global distribution. Its global
headquarters are located in Denver, Colorado. It wants to successfully launch its business internationally and
needs to choose and research 3 countries, one in the Middle East, one in Asia, and one in Latin America so
that it can sell its new product in these markets.
What are some of the differences between the cultures of the countries that you need to understand from a
business standpoint?
Specifically, what considerations will be necessary to facilitate collaboration between these cultures?
Can you apply a U.S. management style in these countries? Why or why not? Identify the multicultural
supervisory skills appropriate to build teamwork in the countries.
After studying the cultures of these countries, should you move forward with your business plan? Why or why
not?
