New Offering Development Process

 

Now that your former real estate organization has merged with two other real estate firms and you have become the Executive Vice President for Marketing of the new Gaia Real Estate, inc. that covers both consumer and commercial/industrial structures; your job is to expand Gain throughout the United States. Focus on the following important elements in the real estate industry:

Look at the latest census data and identify at least two areas in the country that are growing.
Make plans to enter into those areas and crystallize your priorities either in commercial/industrial or consumer structures. Explain why.
In the consumer area, are you going to include condominiums in addition to single-family structures? Crystallize your priorities between the two and explain why.
Assuming that you are going to use beta tests, identify the criteria to be used for the selection of clients in both commercial/industrial and consumer real estate.
Decide who your clients would be (demographics) for condos, single-family structures, commercial structures, and industrial structures.
Also, consider the use of prognostication (forecasting) covering all the classifications of structures cited above. Provide priorities.

Sample Solution

The documentary interviewed a diverse subset of people, including Hindu nationalists who advocate violence. Ayodhya, the city holding these disputes in India, has been known as the sacred birthplace of Ram. The Hinduism belief that “every child is Ram’s child” created a dominance that Hindus felt over Muslims as they used Ram’s so-called beliefs to shape their own political agenda. Since they believed that every child was a product of Ram, they believed that their religion should overpower any other religion in India. Hindus used Ram as a justification for killing and violence even though they did not know for sure what the beliefs of Ram exactly were. Destroying the mosque and replacing it with a temple manifests how religion has become much more like a battle rather than beliefs. Instead of believing in their own religion, Hindus took much more of a violent and destructive route by wanting to bring another religion down. In the violent parts of the documentary, religion was used as a justification for creating a divide between two groups within India. This controversial issue, which the government has yet to resolve, has led to thousands of deaths over years.
‘Ram Ke Naam’ examines the ways in which Hindu fundamentalists fought, both verbally and physically, to redefine India as a Hindu nation. The documentary explores the dynamic of the caste system, politics, and violence in Ayodhya. This conflicting dynamic can be seen in the documentary as a result of contrasting religious beliefs between Hindus and Muslims towards the destruction of the Babri Mosque.

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