Nike study case

 

1. What have been the key success factors for Nike?

2. Where is Nike vulnerable?
3. What should it watch out for?
4. What recommendations would you make to senior marketing executives going forward?
5. What should they be sure to do with their marketing?

 

 

Sample Solution

Nike study case

Nike, one of the top listed shoe company in the current world, begun their business in 1962. The company focused on high-quality running shoes designed especially for the athletes. They have been able to establish a huge customer market all over the world through their quality products and strong marketing concepts. They key success factor for Nike is that they have been able to create strong brand preferences among the customers. Nike created their brand image into consumers` mind by using celebrity. Nike is dependent heavily on share of footwear market. This might lead Nike to be vulnerable, if its market share erodes due to some reasons, why may not be likely.

 

government. Arguably, increased milex diverts funds away from health and education causing alternative threats to security policy. Moreover, the UK is constrained by the ever-growing budget deficit. Increased milex would result in worsening the budget deficit therefore having negative effects for the UK economy for example increasing national debt which is unsustainable.

 

An alternative method to fund increased milex could be to increase and fund through taxes. However, this would have knock on negative effects on the UK’s growth rate. Increasing taxes on individuals would lead to decreased consumption as a result of net wage falling therefore reducing aggregate demand and growth. Similarly, taxes on companies would lead to less profit and innovation affecting the quality of products so reducing growth as demand is reduced. These effects would lead to greater issues for the UK therefore the UK will improve security by reducing milex.

 

On the one hand evidence of increasing milex could be as a result of the UK terrorist threat increasing to severe. The debate of whether to increase or decrease UK’s milex is continually questioned and research would suggest a common view is that defence spending is economically ambivalent. On the basis of research reports, the data would suggest the UK should increase milex in order to enhance security policy and improve its current security state.

 

Conclusion

Overall, to conclude the UK currently faces security issues from increased crime and terrorist threats as well as the debate over whether to increase milex or decrease it. Arguably, each of these threats can intertwine with one another challenging the UK policymakers. Increased terrorist threats can be the reason behind why milex should be increased for protection. Furthermore, certain security policies can be used against both preventing crime and terrorism such as deterrence theory. As a result, in order to enhance security policy against these threats the UK needs to employ various different measures. The research would suggest the increased threats from crime and terrorism are a greater issue for the UK therefore these should be addressed first.

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