1. To draw focus on the needs and demands of Malaysian tourist especially from Kuala Lumpur in their accommodation
2. To identify the decisional factors of Malaysian tourist in choosing their accommodation in term to improve Airbnb’s hospitality quality
3. To investigate and compare both weakness and strong points from budget hotels and Airbnb when it comes to hospitality
4. To recommend Airbnb’s in improving on some parts that play an important role in term of customers satisfaction
Literature Review
Reasons for Internationalization of Domestic Hotel Chains in Thailand
This academic journal focuses on the main point of the reason why it is important to internationalization in accordance with the current globalization (Young, 1990). Internationalization can be clarified as a continual process that gives huge changes in terms of state and implies dynamic change, as (Buckley & Ghauri, 1993) also shared the whole notion of a developmental process. In fact, they declare that main reason to internationalization is because of the growth of the firm. In contrast, other researchers said that other things, as well as client following (Erramilli & Rao, 1990), strategic-asset seeking (Dunning, 1980), merger acquisition (Gilbert & Zok, 1992), or risk avoidance (Robock & Simmonds, 1989), contribute to shaping the internationalization of firms.
Because of the revolution of global environment these days, internationalization considered as a thing that couldn’t be avoided if the targets of the company are meant to be achieved. However, (Beamish, 1990) stated that internationalization is a way that constructs their awareness of international transactions either by directly or indirectly effect on their future and collaborate with different countries. This explanation about internationalization declares that as the unidirectional process of increasing investment, involvement, and commitment which exsiccate international contribution of a firm. In conclusion, internationalization intends to adapt their entanglement and responsibility to international competition and markets.
Thailand’s government realized their tourism and hotel industry provides the largest source of income in
