Online reputation and personal brand.

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Creating content for your audience is one of the most important things you can do to increase your online reputation and personal brand. But it can be hard to come up with new content on a regular basis. Social Listening is an important part of maintaining and improving your brand. It is important that you listen to what is happening in your industry (and related industries). You want to know what other people are talking about and what is important to your audience. With this information, you are able to share your perspective on current events or news.

Explore tools for discovering content to use for writing blog posts.
Write blog post showcasing industry expertise and brand differentiators.
Introduction
Read “What is Social Listening, Why it Matters, and 10 Tools to Make it Easier” by Hootsuite. This article is important to understand that social media management is heavily based on paying attention to what is happening in your industry and using that information to create personalized content for your brand. Listening to what is happening on different platforms will allow you to cater to your audience in a more targeted and effective way.

Instructions
For this discussion you will be addressing a few questions and writing your first draft of a blog post for your Digital Portfolio site. In preparation for your first post, please complete the following:

Explore Feedly.com to understand how to set up feeds that can provide you a constant flow of information from the sources you trust. Feedly.com is a news/content aggregator that will bring in all the information from different sites, news sources, blogs, etc. for you to choose from as you are thinking of creating new content for your audience. Take the time to set up a few feeds and explore your results.

Sample Solution

 

Building your online presence and personal brand depends heavily on consistent, valuable content. But generating fresh ideas often feels like climbing a mountain. Enter social listening, where you tune into industry conversations and audience interests to fuel your content creation.

This blog post takes you on a journey through Feedly.com, a powerful tool for curating relevant content and staying ahead of the curve. By the end, you’ll have the skills to set up custom feeds and transform them into engaging blog posts that showcase your expertise and brand identity.

Why Social Listening Matters:

Hootsuite’s article “What is Social Listening, Why it Matters, and 10 Tools to Make it Easier” sheds light on how social media thrives on active listening. By paying attention to industry trends and audience preferences gleaned from various platforms, you can tailor your content to resonate deeply. This targeted approach fosters stronger engagement and brand loyalty.

Exploring Feedly:

Feedly acts as your personal content concierge, gathering updates from your chosen sources onto one convenient platform. Let’s delve into how to harness its power:

  1. Sign Up:Visit Feedly.com and create a free account.
  2. Discover Sources:Explore “Collections” categorized by topics or search for specific blogs, websites, or publications relevant to your industry.
  3. Follow the Flow:Click the “+” button next to an interesting source to add it to your feed. Build a diverse stream of information aligned with your interests and expertise.
  4. Organize for Efficiency:Create folders to categorize your sources by topics, themes, or project needs. This fosters focus and simplifies content exploration.

Beyond Curation:

Feedly isn’t just a passive aggregator. You can actively engage with content by:

  • Sharing:Spread valuable insights with your audience through social media channels.
  • Saving:Bookmark articles for later reference or in-depth exploration.
  • Annotating:Take notes to capture key points or spark inspiration for your own content.

Turning Content into Blog Posts:

Now, let’s transform your curated knowledge into captivating blog posts:

  1. Identify Themes:Scan your Feedly for recurring topics, industry discussions, or emerging trends.
  2. Develop Your Angle:Offer your unique perspective, insights, or solutions related to the chosen theme.
  3. Craft Your Narrative:Weave together relevant articles, statistics, and expert opinions to support your point of view.
  4. Showcase Expertise:Demonstrate your knowledge and brand differentiators through your analysis and commentary.
  5. Engage Your Audience:Encourage interaction through thought-provoking questions, calls to action, or interactive elements.

By mastering Feedly and turning its content into valuable blog posts, you’ll establish yourself as a thought leader in your industry, attracting and engaging your target audience with genuine expertise and brand identity. Remember, consistent content creation fueled by active listening paves the way for a thriving online presence.

This is just the first step!

Explore Feedly further, experiment with different content sources, and refine your content creation process. Share your experiences and insights in the comments below, and let’s build a community of digital brand builders together!

 

 

 

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