1. Critically reflect on how operations contribute to McDonald’s
organisational performance. In your response, consider which
processes are in place to assume the company’s competitive
2. Assess McDonald’s operations strategy (i.e. ‘lean thinking’, ‘quality’,
TQM) and implications for setting up processes and/or supply chains?
3. Evaluate the statement “Honesty and transparency make you
vulnerable. Be honest and transparent anyway” from the perspective of
McDonald’s operations function. Consider in your response, the
transparency, traceability and vulnerability of operations.
4. Based on your analysis, list some recommendations to McDonald’s to
remain competitive in a turbulent and global business environment.
Consider new trends like veganism and more environmentally
conscious customer in your response.