Organic Structural Elements

 

 

Using metaphors to understand organizations or to create a new structure helps provide new meaning to various management concepts. Many authors have suggested useful metaphors in addition to Morgan. For example, Margaret Wheatley (1992) discusses how quantum physics, molecular biology, and chaos theory could help one better understand organizational performance and leadership. Swarm intelligence (Bonabeau & Myers, 2001) is another metaphor to help understand the complexities of organizations and to gain new insights into the changing nature of business environments.

When studying insects and their self-organizing behavior, individuals can learn to stretch their thinking in new ways. Morgan (1993) explains the “termite mound” in his earlier book, Imagination. This week, you will explore the termite mound concept further and use it for understanding self-organized organizations.

Case Study

The most important time for effective structures are in times of turbulence. A consultant was working in a typical hierarchical company in the auto industry. She was hired to set up a team-based management structure. However, early on, the company received a letter from one of their suppliers that they had 30 days to remove the defects in their products. If the company lost this contract, it might not be able to survive. Jobs were on the line. Employees and leadership were concerned about their future. They had tried all types of quick fixes, but nothing seemed to work. Turbulence was ongoing as management tried different possible solutions.

The president called in the consultant and asked for her help. The first thing the consultant did was to remove the structural roles and policies of the management hierarchy and build a team across all sections of the plant that reported back to the rest of the employees in their departments. The cross-section team met weekly to develop their mission, objectives, parameters, and agreements of how to work together on the problem of removing defects. The consultant also set up weekly phone meetings between the company and the supplier to report progress as well as a trip by the entire team to meet onsite with the quality engineers for reality checks, to demonstrate progress, and to issue alerts when the defects were beginning to decrease upon arrival at the customer’s plant.

As the team set up their mission, objectives, data collection process, and analysis to pinpoint where the defects were coming from, employees who were union were working during their free time at home, staying after work, talking to one another and with management over lunch. Interactions and attitudes about work began to change. The team produced the results their customer was looking for. The culture in the supplier’s union plant began to change from this project, as there was less management versus union mentality: Managers and union workers began to talk to one another as partners, they began to see their responsibilities as being a part of helping to solve problems.
In a debriefing with the president, the consultant asked him what was different this time when working on the problem that created success versus the past year where the employees and management could not solve the problem. The president thought for a minute and replied, “The walls were taken down, we began to talk with one another, we built deep relationships with one another and our customer.” The consultant asked, “If this structure works so well in times of stress, why don’t we use it as a permanent structure?” He shook his head and replied, “I do not know. We should.” The company began developing a team-based management structure.

Preparation

Do you know when to restructure? The discussion essay will provide you with the opportunity to gain some experience in thinking about turbulence and how it impacts the need for total change or some changes within an organization.

Discussion Essay: 1-page (APA format)

Write a 1-page analysis of an experienced turbulence in an organization of your choice with focus on the role of organizational structure and organic elements during this time of crisis.

 

 

Sample Solution

Production differentiation is strong as in this industry all company sells differentiated products. Customers also look for differentiated products. Therefore, the threat of entry is low. Capital requirements are high in this industry and its hard for new companies to set up businesses with the same expenditures incurred by existing companies. Government policies also ensure that many regulations need to be followed before companies can start selling their product in the market. This enforcement makes it hard for new companies to enter. Therefore, the threat of entry is low. However, access to distribution channels is high threat of entry as it is easier to ensure that the product is out in the market by franchising. To tackle this problem, A2 milk can take focus on creating more differentiated products from the new entrant. This can help build a strong brand identification.

Then threat of substitutes

This factor determines to what consumers can choose between the products and services as businesses are price taker (My Accounting Course, 2019).

There are actually very few substitutes that are available because many milk industry have A1 and A2 milk together whereas A2 company only cater A2 milk contents. This means that the threat of substitute is low. Furthermore, A2 milk pricing is much cheaper than milk of high quality. This shows that consumers are not likely to change brands, causing the threat of substitute to be low. To sustain competitive advantage in this industry, A2 milk can further promote their products with more distinct products. Differentiating its products from other products by providing unique benefits to meet consumers needs.

The bargaining power of buyers

This factor determines to what extend which buyers can influence the pricing of goods and services. When there are many buyers in the market, the competition low because consumers can go with the business that meets their needs at the lowest price and vice versa (My Accounting Course, 2019).
The number of suppliers that supplies A2 milk contents in Australia is actually very little. This means that consumer have few choices to choose form. Furthermore, as mentioned in the substitute section, consum

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