Organization and assess its creativity, discovery, and innovation
identify an organization and assess its creativity, discovery, and innovation. This is an individual assignment structured to provide you with an opportunity to demonstrate your mastery of the materials studied in this course by applying what you have learned to a specific company or organization of interest to you.
Instructions:
Identify an organization or business that is of interest to you. You should be intimately familiar with the management and operations practices of this organization.
You may change the name of the organization to keep your assessment private. but please indicate that you have changed the name in your work.
Describe the organization you select as the subject of your project and its defining characteristics. Explain why you chose the organization. If the organization is large you are free to focus on a division, department, practice or product initiative of the organization.
Conduct a Critical Analysis of how the organization and its approach to creativity, discovery and innovation. Identify and apply course concepts and principles explored throughout the term and respond to nine Critical Analysis Components of Organizations provided below. Be specific and clear in making linkages.
Paper Organization:
Title Page
Brief Description of the subject organization
Explanation of why the organization was selected including information that offers defining characteristics of the organization and informs the status of the organization’s innovation and creativity.
Critical Analysis Components of the Organization:
Internalandexternaldriversofinnovationintheorganization.
Theroledesignthinkingplaysincreativeproblem-solvingintheorganization.
Evaluationoftherolemanagersandleaderswithintheorganizationplayas change leaders.
Howideagenerationisusedtosolveproblems,enhancecorecompetencies, gather consumer insights, etc.
Mythsperpetuatedbytheorganization.
Elementsofthecreativeprocesswithintheorganization.
Barrierstocreativityandinnovationwithintheorganization.Assesshowthe barriers occur and are addressed.
Responsibleinnovationandethicalapproachesandissuestheorganization faces.
Theroleofleadershipincreating,managing,andsustaininginnovationinthe organization.
10.Future creativity and innovation within the organization.
Sample Solution
The organization I have chosen to assess its creativity, discovery, and innovation is Apple Inc. Apple has been an industry leader for many years and has demonstrated a commitment to innovation in all aspects of their business. From the introduction of the iPod in 2001 to the launch of the iPhone in 2007, Apple has consistently pushed boundaries with new products and services that often redefine industries (Apple Inc., 2021).
In terms of creativity, Apple’s success can be attributed to its ability to identify problems and come up with innovative solutions. For example, when iTunes was first launched it completely changed the way people could buy music online. It also opened up new opportunities for artists by allowing them to monetize their work without having to rely on traditional record labels (Guthrie et al., 2004). In addition, their iconic retail stores have become an integral part of their brand identity as they provide customers with a unique out-of-the-box experience unlike any other (Kropp et al., 2011).
In terms of discovery, Apple’s willingness to take risks has enabled it to explore uncharted territories such as augmented reality which opened up entirely new ways for customers interact with technology (O’Reilly 2017). Moreover, through initiatives such as ResearchKit they are uncovering valuable insights into human health that would otherwise not be available due lack of access or resources (Moore 2016). Finally ,in terms of innovation ,Apple’s investment in research & development – amounting over $15 billion dollars annually – serves as a testament both their commitment towards developing leading edge technologies but also inspiring future generations creators through courses programs like everyone can code initiative (Rauf 2020).
Overall ,it clear that while competitors may catch up from time time ,Apple’s ability innovate remain unmatched . This is reflected both sustained long term success over decades but also admiration from consumers worldwide .
