Patti Hathaway

“Change Agents.” Go to the website of Patti Hathaway, ” the change agent”
at http://www.thechangeagent.com/.This is a commercial website that introduces Patti Hathaway as a
motivational speaker who can (for a free) come to a company and help make change work. What exactly does
Ms. Hathaway do to accomplish this? What are her qualifications? What are some products and services she
offers? Can an outside consultant such as Patti really incite and implement change in an organization? Why or
why not?

Sample Solution

Syntagm and frameworks

 Denotation and undertone

Language and Speech

Barthes (1964) authorized the ideas of language, or the piece of the Semiological framework which is agreed upon by society, and discourse, or the individual selection of images, to Semiological frameworks. The use of these ideas can be provided to the Semiological investigation of the nourishment framework. As per Barthes (1964), somebody is allowed to make his/her own menu, utilizing individual decisions in nourishment blends, and this will end up being their discourse or message. This is finished with the general national and social structures of the language of nourishment mind. Barthes (1964) at that point spread on Saussure’s footing, by clarifying that language isn’t generally socially controlled by the majority, yet is in some cases chose by a specific moment gathering of people, to some degree changing the relationship of language and discourse. Barthes (1964) accurate that a Semiological framework can significantly exist in which there is language, however next to zero discourse. Right now, (1964) was of the accept that a third component called matter, which would give connotation would should be added to the language/discourse framework.

Signifier and Signified

The meant was a portrayal of an idea, while the signifier was utilized to speak to the sound-picture of that idea. Barthes (1964) brings up that the significance of both the implied and the signifier is the connection that exists between them; it is inside this relationship that sense is shown up at. “… that the words in the field get their significance just from their resistance to another (for the most part two by two), and that if these restrictions are safeguarded, the importance is unambiguous” (Barthes, 1964, p. 38). Out of the relationship, the sign is made. Saussure (1959) showed the sign to be self-assertive in nature, at first dependent on the connection between the connoted and signifier. Barthes (1964) clarified that the sign can’t be self-assertive perpetually when Semiological frameworks are considered. Rather, Barthes gives that once indication expect a job or use, it will gain its importance along the line. The sign can lose its whimsical in nature and become activated (Barthes, 1964).

Syntagm and System

Barthes (1964) characterizes the Syntagm as a prolonged blend of signs. Inside semantic investigations, this would be something like a sentence, where each is interwined to different terms inside the expression. The Syntagm is compared to the framework, which implies different words inside the brain, as on account of the relations among “learning” and “entry level position” (Barthes, 1964, p. 58). Barthes goes further upon these psyches by interfacing them Semiologically to various frameworks, for example nourishment. In nourishment framework, the efficient

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