The website I am evaluating is Amazon.com. Amazon is an online retailer that sells a wide variety of products, including books, electronics, clothing, and home goods. The target users of Amazon are people who are looking to buy products online.

Tasks and Activities

As an evaluation participant, I am trying to complete the following tasks and activities on Amazon.com:

• Search for a product: I want to be able to easily find the product I am looking for by using the search bar.
• View product details: I want to be able to see detailed information about a product, such as the price, reviews, and images.
• Add a product to my cart: I want to be able to add products to my cart so that I can purchase them later.
• Checkout: I want to be able to checkout and complete my purchase.

Usability Issues

I identified the following usability issues on Amazon.com:

• The search bar is not always accurate: Sometimes, when I search for a product, the search results are not accurate. For example, if I search for “coffee maker,” the search results may include products that are not coffee makers, such as coffee mugs.
• The product details page is not always easy to navigate: The product details page can be difficult to navigate, especially if the product has a lot of features. For example, the product details page for a laptop computer may have a lot of information about the different features of the laptop, such as the processor, memory, and storage.
• The checkout process is not always clear: The checkout process can be confusing, especially if you are not familiar with Amazon.com. For example, you may not be sure which shipping option to choose or how to enter your billing information.

Methods Used

The methods I used to evaluate Amazon.com included:

• Heuristic evaluation: I conducted a heuristic evaluation of Amazon.com using the ten heuristics for usability outlined by Jakob Nielsen.
• User interviews: I conducted user interviews with people who have used Amazon.com to identify usability issues.
• Usability testing: I conducted usability testing with people who have never used Amazon.com to identify usability issues.

Conclusion

The usability issues I identified on Amazon.com can make it difficult for users to find the products they are looking for, view product details, and checkout. These issues can be addressed by improving the accuracy of the search bar, making the product details page easier to navigate, and clarifying the checkout process.

Recommendations

I recommend the following changes to improve the usability of Amazon.com:

• Improve the accuracy of the search bar: Amazon should improve the accuracy of the search bar by using more sophisticated algorithms to match search terms with products.
• Make the product details page easier to navigate: Amazon should make the product details page easier to navigate by grouping related information together and using clear and concise language.
• Clarify the checkout process: Amazon should clarify the checkout process by providing more detailed instructions and making it easier to enter billing information.

I believe that these changes would make Amazon.com more user-friendly and help users to find the products they are looking for more easily.