Who is your student athlete and what do they stand for? What are their unique interests, abilities, hobbies, or activities of interest outside of their sport? Who would their ideal audience be on social media, and what type of stories would be interesting enough to share? Create a strategy to build brand awareness and outline PR strategy – Develop PR assets – Bio for their Profile and more.
Pitch 3-4 social media stories based on your athletes’ brand
Charitable work / involvement
Behind the Scenes / Day in the life
Fantasy Football draft analysis / playing video games with other athletes
Strategic Timing of posts
Think Local / hometown or college town
Weekly blogs or podcasts
Social media postings across platforms
Deliverable: 3-4 Social Media stories that can be used across platforms. For example a 5 minute Youtube video covering a student athletes charitable involvement, can be cut up into smaller 1-2 minute Instagram Reels, that can be then posted to their TicTok Channel, and then shared on Facebook Live. The same content can be repurposed across these platforms to build awareness, and drive interest
Inspiration Motivation is again a result of good authority. Inspiration is exceptionally private, and it is the pioneers liability to grasp what persuades every person and carry out strategies to get greatest execution from a gathering. The significance of the pioneers job in spurring people is featured in Herzberg’s Two Factor hypothesis. The hypothesis features factors that should be set up to stay away from disappointment, cleanliness endlessly factors that advance fulfillment, inspiration factors, displayed in Figure 4 (Pettinger, 2007). Herzberg’s hypothesis assists with unraveling what rouses people, however doesn’t prompt on the most proficient method to execute this to deliver greatest efficiency from an individual, this is accomplished by involving the hypothesis related to other persuasive speculations, for example, objective setting hypothesis. Figure 4: Hygiene and Motivating Factors (Pettinger,, 2006) Goal setting isn’t simply a significant piece of inspiration, they are fundamental for both cooperation and effective administration, they give sign on what should be accomplished, how much exertion they should dedicated to accomplish it and they go about as the essential cause of occupation inspiration for people, in this manner setting them precisely is fundamental (Pettinger 2007). Explicit and clear objectives are the best inspirations, and will prompt ideal execution, subsequently it becomes fundamental for a pioneer to grasp what rouses every person inside a gathering (Pettinger, 2007). Inspiration is exceptionally private, and can vary greatly across a gathering, so the pioneer should adjust how they propel to suit every person, this features the requirement for an association to carry out strategies that permit chiefs to be adaptable by they way they reward people. Issues emerge when objectives are not set well, on the off chance that the objectives are uncertain, unattainable or too simple the singular will lose inspiration (Pettinger, 2007). Whenever objectives have been set it becomes fundamental for pioneers to consistently evaluate how people are advancing towards them, in the event that well, objectives ought to be made seriously testing, in the event that they are battling, the objectives ought to be made more straightforward. Objectives additionally take into account pioneer to evaluate how the group are performing, and the way that their administration style is working with the gathering, in the event that objectives are not being met the pioneer should adjust how the group associate together or their initiative style to accomplish them.