Persuasive Sales Messages

 

 

This week you’ll be creating your own sales letter to sell a product! Feel free to get creative and invent a product or sell one you’re familiar with or admire. Now for this assignment imagine yourself as the marketing director for the company selling that product. You are in charge of writing a one-page (250 words double spaced) sales letters to help sell your product!

You will need to create that one-page sales letter using the persuasive techniques you’ve learned from this week’s lecture and textbook chapter. Organize your sales letter covering the four steps of the AIDA Strategy for Sales Messages. You will be graded on your effectiveness to sell this product and the use of the persuasive techniques learned this week.

Sample Solution

Introducing the Sleep Cube: Your Gateway to Restful Nights

Attention:

Are you tired of tossing and turning all night? Do you wake up feeling groggy and unproductive? If so, you’re not alone. Millions of people struggle with insomnia and poor sleep quality. But what if there was a simple, effective solution to finally get a good night’s sleep?

Interest:

Introducing the Sleep Cube, a revolutionary sleep aid designed to lull you into a deep, restful slumber. This palm-sized device emits gentle, rhythmic white noise frequencies proven to promote relaxation and block out distracting sounds. The Sleep Cube also features a soft, flickering amber light that mimics a natural sunset, signaling to your body it’s time to wind down.

Desire:

Imagine waking up feeling refreshed and energized. With the Sleep Cube, you can:

  • Fall asleep faster and easier: The white noise effectively masks disruptive sounds like traffic, snoring, or a restless pet.
  • Sleep more soundly: The calming light and noise create a sleep-conducive environment, promoting deeper sleep cycles.
  • Wake up feeling rejuvenated: A good night’s sleep leads to improved focus, better mood, and increased productivity.

Action:

Don’t wait another night to experience the power of a good night’s sleep. Order your Sleep Cube today! For a limited time, we’re offering a special introductory price of just $49.99 (plus shipping and handling). Visit our website at [Sleep Cube website] or call us toll-free at 1-800-SLEEP-TIGHT to claim yours before they run out.

Bonus Persuasive Techniques:

  • Scarcity: Limited time offer creates a sense of urgency.
  • Social Proof: Consider adding testimonials from satisfied customers on the website.
  • Guarantee: Offer a money-back guarantee to reduce risk and build trust.

By incorporating the AIDA strategy and these persuasive techniques, this sales letter aims to capture attention, pique interest, create a desire for the product, and ultimately, compel readers to take action and purchase the Sleep Cube.

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