fter implementing the online surveys, the researcher wants to rewrite the email that will be send to the action supporters after supporting a fundraise action. The e-mail will be send to the reachable action supporters to see how they respond on War Child. This will be an action  reaction research.
Section 2.2 Instrument
The instrument that was used for the data collection for this research is quantitative research. The instrument that was chosen is an online survey. The online survey will help to get to know the demographic, socioeconomic and psychographic variables of the action supporters. The online survey can be found in Appendix 1. Applying the online survey on the action supporters, the new Privacy law needs to take into consideration.
The online survey was conducted around the action supporters of War Child. This method was chosen because the researcher wanted to know more about the demographic, socioeconomic and psychographic variables of the action supporters. Getting the results back, the variables and intentions of the supporters need to be clear. The survey consisted of different multiple choice questions about the age, degree, employment stage, income, interests and charitable giving.
The researcher wants to rewrite the email after the online surveys. The results of this email will be researched due to the reaction and the clickstream data.
Section 2.3 Population, Sample & Sampling method
The population this research identifies are all the action supporters of fundraise actions. Population can be described as the larger group that is participating in a research. (Brotherton, 2015)
This research has a varied population, since the research is focussing on the action supporters. The group consist of 12000 action supporters that supported in total 9233 fundraise actions. The total of all fundraise actions is 15355. 6122 fundraise actions of the 15355, did not generate any money. So, in total there are 9233 fundraise actions that generate income.
An overview of fundraise actions is given: