When it comes to promotion, Samsung uses several forms. They use the pull strategy through advertising but they also use strong tactics to push the product to the customer through sales promotions. Samsung gives many special offers and discounts to its trade partners to motivate them to sell Samsung instead of other alternative brands. Besides that, Samsung is known for its good and fast service. This is very important in today’s society and customers really value fast delivery and service.

Internet

When you search for Samsung on the internet, you will mainly find articles about innovation and new improvements made first by Samsung. Samsung has been making break through inventions, which gives makes them a strong market leader. Samsung is also very active on social media. There are have several twitter accounts, each for a different country and with a distinction between regular Samsung and Samsung Mobile. This shows new products, special events, special offers and they give people advice. Samsung is just as active on Facebook as they are on Twitter. There are also several Facebook pages, specialized in different products and there is even a separate Samsung Support page, which you can ask for help at any place and any time. Furthermore, Samsung is active on Flickr, YouTube, Instagram and Google Plus. Its website shows us a clear overview of the social media channels. It’s not a coincidence that Samsung is so active on social media, they launched a social media campaign in 2012. In my opinion this was a smart move of Samsung, as social media is an important way of marketing nowadays and most companies fail to use its opportunities. Besides focusing on social media, Samsung spends a large budget on sponsorships. This is a very smart move, because it gives Samsung a lot of positive publicity. Samsung’s website has a nice context, the color blue really represents Samsung and gives a pragmatic impression. In combination with the black and white, it really represents a technological brand. The home page is rather full though with a lot of moving images, which shows a little messy and makes it a little bit difficult to navigate. However, it does show the links to all components of their website and the division is quite logical. Whenever you click on a link which forwards you to a page with transactions or login codes, a lock appears at the top of your page. The shows the security of privacy and commerce and makes you feel safe. Moreover, when you have to use login codes, a friendly smiling person is in the background, which also gives makes it look trustworthy. Samsung’s website shows that they have a more adult and business like target group. Its televisions show nature images and their language is very clear with terminology and tells the way their products can improve your life. There is a special page for support and the current special offers are displayed very clearly. Samsung’s website supports their transparent image and shows they are up to date. For an example, now there is an offer of free Net