Planning and strategy to promote United Kingdom as a tourist destination

Develop media planning and strategy to promote United Kingdom as a tourist destination.

Imagine that you work for any organisations/brands in the UK (e.g., British government, one travel agency, or one hospitality brand) and get a media budget of £1 million to promote United Kingdom as a tourist destination. You ultimately aim to increase the tourist number, either domestically or internationally.

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piness of a lifetime’ or ‘A lifetime of satisfaction’?:

Articulations of Happiness and Well Being on Social Media through the perspective of Aristotle’s “Nicomachean Ethics”

As any Facebook or Tumblr client can authenticate, individuals love to impart their most joyful minutes to their companions. Weddings, graduations, colorful excursions, and other extraordinary positive encounters draw in numerous preferences, also the consideration and jealousy of the perusers. Bliss is engaging and is, in general, the principle objective for the normal individual’s life. We as a whole need to be upbeat. We likewise need to impart our bliss to other people and furthermore impact them in a constructive manner.

Aristotle philosophizes that joy is a definitive telos for an individual. Telos, interpreted from Greek, signifies “end.” People act in order to reach an end that is advantageous to their lives. An individual who trains for quite a long time for a long distance race plans to run in the opposition. Right now, telos, or objective, of the sprinter is to be prepared to contend in the race. This end, be that as it may, is just the methods for accomplishing a better quality. For what reason does the individual in question need to contend? To be fruitful and sound. For what reason be fruitful and sound? To be upbeat. The following intelligent inquiry is: Why does one need to be cheerful? Aristotle would respond to this inquiry by saying that joy is the most elevated great: the Supreme Good. He states, “everything that we pick we decide for something different — aside from satisfaction, which is an end” (Nicomachean

Morals: X, 6). While this sprinter prepared to accomplish the benefit of wellbeing and achievement, their definitive objective is joy. The minor objectives en route were basically intends to accomplish the Supreme Good. Despite the fact that the quest for bliss is all inclusive, the issue emerges in thinking about what comprises an upbeat life.

The cheerful minutes that are shared via web-based networking media — the Instagram pictures, the Facebook status chantges, and the Twitter tweets — are insufficient to contain a glad life. These glad “minutes” are, by the by, just “minutes.” They are transient and rare. An inquiry surfaces: Can an actual existence loaded with cheerful minutes, while the rest are normal or in any case unremarkable, comprise glad life? Aristotle, in his great work Nicomachean Ethics, contends that an individual’s life must be investigated overall all together for the person in question to be viewed as glad. What can’t is whether it is all the more remunerating to encounter a couple of seconds of profoundly extraordinary happiness dispersed through one’s life or a lifetime of minor, not excessively energizing lovely feelings. It is additionally not satisfactory to what degree sharing one’s glad encounters or one’s endeavors to impact others’ bliss can assist one’s with owning joy.

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