Practice of Maternal Child nursing

I​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​dentify a quality improvement opportunity in my organization or practice of Maternal Child nursing. In a 1,250-1,500 word paper, describe the problem or issue and propose a quality improvement initiative based on evidence-based practice. Apply “The Road to Evidence-Based Practice” process, illustrated in Chapter 4 of your textbook, to create your proposal. Include the following: Provide an overview of the problem and the setting in which the problem or issue occurs. Explain why a quality improvement initiative is needed in this area and the expected outcome. Discuss how the results of previous research demonstrate support for the quality improvement initiative and its projected outcomes. Include a minimum of three peer-reviewed sources published within the last 5 years, not included in the course materials or textbook, that establish evidence in sup​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​port of the quality improvement proposed. Discuss steps necessary to implement the quality improvement initiative. Provide evidence and rationale to support your answer. Explain how the quality improvement initiative will be evaluated to determine whether there was improvement. Support your explanation by identifying the variables, hypothesis test, and statistical test that you would need to prove that the quality improvement initiative succeeded

Sample Solution

Although important progress has been made in the last two decades, about 295 000 women died during and following pregnancy and childbirth in 2017. This number is unacceptably high.The most common direct causes of maternal injury and death are excessive blood loss, infection, high blood pressure, unsafe abortion, and obstructed labour, as well as indirect causes such as anemia, malaria, and heart disease. Most maternal deaths are preventable with timely management by a skilled health professional working in a supportive environment. Ending preventable maternal death must remain at the top of the global agenda. At the same time, simply surviving pregnancy and childbirth can never be the marker of successful maternal health care. 

ace all claiming to be the best value for money has led organization using branding as a strategic tool with increasing regularity. American Marketing Association (1960) defines brand as “a name, term, sign, symbol, design or a combination of them intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of competitors”.

2.2.4 Role of Branding with reference to Confectionery Products

Vrontis (1988) believes that branding is particularly important as people choose brands in the same way they choose friends. Key responsibilities of branding in confectionery market are cited as follows:

  1. The idea of branding is basically to build the product’s image (Cleary, 1981). Consumers assess identical biscuits in different ways depending on how they are branded. They review whether brands like Bakers, United Biscuits, LU, Arnotts and so on satisfy their needs or not. As consumers’ lives become more complex, rushed and time-starved, the aptitude of a brand to simplify decision making and trimmed down risk is invaluable. Montgomery and Wernerfelt (1992) suggest that brands help reduce hazards consumers face when buying confectionery products that they know little about.
  2. According to Ginden (1993) once customers have become familiar to a brand they do not readily accept substitutes. Branding is also a method to erect sustainable differential gain by playing on the nature of human beings since only humans can attach meaning and feeling to inanimate objects or random collection of symbols, which suggests the appeal of branding, is not entirely rational (O’Malley, 1991).
  3. Organisation develops brand as a technique to attract and keep customers by promoting value, image, prestige or lifestyle. Brand corresponds to enormously valuable pieces of legal property that can influence consumers’ behaviours. Hence by using a particular brand, consumer can cement positive image (Ginden, 1993). For instance “Munchy” is viewed as Malaysia number one home grown biscuit brand.

Consequently brands offer numerous benefits to both customers and firms. However according to Chaudhuri (2000) for low involvement products such as biscuits consumers may not search extensively for information about different brands, evaluating their characteristics and make a decision on which brand to buy.

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