responsible for organizing the discussion. The main purpose of the group discussion method is to gain a deep understanding of some related issues by listening to a group of respondents selected from the target market that the researcher wants to study. (Lestrel,2010)
For the purposes of this study, participants were not observed and recorded for ethical considerations, and because of time and manpower, the focus group team was more difficult to study, so it will not be used in this study.

3.5 Ethical Considerations
In order to effectively solve the ethical issues of the dissertation, the following points must be achieved.

It is important that respondents volunteer to participate in the research. In addition, participants have the right to withdraw from the study at any stage if they wish. Respondents should participate on the basis of informed consent (Cacciattolo, 2015). The principle of informed consent involves the researcher providing sufficient information and assurance of participation, allowing the individual to understand the impact of participation and, without any pressure, to reach a decision that is fully informed, considered and freely determined to do so (Cacciattolo, 2015). Respondents’ privacy and anonymity are essential, and the highest level of objectivity must be maintained during the research process, subject to the Data Protection Act.

The manual files and data will be stored in researcher’s secure cabinet at all times. The cabinet will be installed with a combination lock, encryption and password protected, only the researcher can get access to it. The electronic questionnaire will be stored on the researcher’s computer. The electronic questionnaires wil