Pricing Strategies, Positioning, Branding, Product Marketing

● Look at your chosen product/service, how are they positioning it with their competitors?

● How are they branding it?

● What kind of marketing do they do with their product/service? Portfolio, marketing mix, etc.

● What kind of promotions are they doing right now to retain customers and gain new ones during COVID?

● How about pricing strategies? How are they pricing their product/service?

● What are their price objectives? Low to gain new customers or high to gain branding differentiation?

Sample Solution

or all the loses and profits associated with the organization. Mr Patrick looks after the sales, marketing and manages the employees and the customers of the company. Miss Scarlett supervises all the financial issues of the organization. She looks after the area of finance and administration and she takes care of the operations and production sector of the organization.

The company is planning to hire four full-time waffle makers and eight employees in the post of waiters and order receivers to handle the daily customer requirements and to serve the customers.

Value proposition

Wonder Waffle Co. – Grab a bite and forget all the bitterness and tension of the day.

The company aspires to become one of the largest waffles companies of the country. The company thinks that every people prefers to have something sweet at any time of the day and having something sweet can also help to reduce their stress level. A piece of sweet waffle can reduce the bitterness and tension of the day.

Business offer

Wonder Waffle Co. aims to offer an outstanding and an entirely exclusive experience for the regular consumers of London and also it aspires to give an exceptional experience to the tourists. As they are ready to offer their products at a competitive price, it can be guessed that the consumers will prefer a good quality product at a cheaper rate, which will also enhance their experience at the café or the restaurant.

Mission

Wonder Waffle Co. aims to offer high quality waffles like parfait waffles, hot dog waffles and the Brussels waffles at a low cost so that the lower price can meet up the need of the middle class people to higher class people. Its aim is not only to attract the local residents but also to attract tourists. It aspires that by using many advanced technologies, it can become the specialty restaurant destination of the area and also aspire to create a successful and positive relationship with the customers, employees and their suppliers, who are interested in the goals of the organization.

Vision

The vision of the Wonder Waffle Co. is to serve the consumers with the best quality and tasty waffles with high-end preparation facilities and a great distribution network across the nation and as

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