Primary objectives of U.S. President Woodrow Wilson at the Versailles Peace Conference
The Paris Peace Conference, also known as Versailles Peace Congress, was a meeting of the Allied victors after the end of World War I to set the peace terms for the defeated Central powers following the armistices of 1918. Going into Versailles the United States, in the form of their president, Woodrow Wilson, had a set of ideas about how the Treaty of Versailles should deal with Germany. Wilson wanted to build a better world in which to live which would not need to result to war to deal with problems. In his War Message to Congress, Wilson declared that the United States` objective was “to vindicate the principles of peace and justice in the life of the world.” Wilson`s ideas were not universally popular. Britain and France in particular disagreed with Wilson`s views on self-determination and an end of empire. They argued it would be almost impossible to allow this to happen.
Nokia undertaken NO. Of promotional activities to permote its products like website (which provide full information of the products), advertisements (the marketing method of advertisement is an effective way to permote the products) the common methods of the advertisement is newspaper, TV. industry magazines. Players and film stars are hired for the promotions of different products for e.g. Sharuk khan is hired by Nokia to permote its products. Nokia has sponsored many cultural activities, sports events, sport teams, to permote its brand
POSITIONING
Nokia have positioned itself as the NO.1 hand set Provider Company in the world. Founded by Fredrik Idestam, Leo Mechelin in 1871.in Espoo, Finland now it has total 24,292 employees as of March 31, 2009 and more than trillions of customers all over the world. This positioning has been achieved by vast experience of producing and meeting the customers’ needs.
PLACE
Place mainly consists of the distribution channels. It is important so that the product is available to the customer at the right place, at the right time and in the right quantity. For placing its products Nokia uses retails outlets, exclusive showrooms, mobile showrooms, websites, super marts, etc.
STRATEGIES
The single objective is to maintain the NO. 1 position in cell phone products and accessories. Serving the worldwide. The marketing strategies will seek to first create customers awareness about the offered products and services and then develop the customer base, The message which is communicating by The Nokia is that “connecting people” means a product which have same preference in all and helps people to connect with each other or the features of the concern product This message can be communicating by website, advertisement, T.V. adds, film stars which provide a rich resource of products information.
MARKET MIX
