Principles of Marketing
Watch the video which is linked below:
We live in a consumer-driven society. Given the message of this film, how should/can we react as marketers?
• How will the marketing concept be applied? (The marketing concept states that companies should listen to their consumers and develop products to suit their needs)
• Can management of the 4Ps (Product, Price, Place, and Promotion) lead businesses to grow in the coming years?
• How might the housing industry prepare for the effects of oncoming population and demographic changes?
Support your assertions with what you learned about creating customer value.
As far as content is concerned:
• I would organize my pro or con argument with a premise paragraph, then 4 or 5 supporting paragraphs of theories or facts. Finally, a summary paragraph should be written.
use headings for each section, such as:
Premise: An opening paragraph
Supporting Facts:
o Facts or Theory
o Fact or Theory
Fact or Theory
Summary: I have based my pro position (or con) on the above theories and facts.
Your paper should be three pages long, with a cover page.
Sample Solution
As marketers, we should be mindful of the message in this film and strive to promote products or services that are ethical and contribute in a positive way to society. We should not market something simply because it is trendy or popular but rather focus on the value of a product or service and how it can benefit consumers. Additionally, marketers need to ensure they are honest about what they are advertising – no inflated claims or purposely misleading information as this could lead to potential legal issues for our organization. Moreover, we must consider the environmental impact of producing goods/services and aim for sustainable business practices where possible. Also, pay attention to current events such as environmental catastrophes; companies have an obligation not only to make efforts towards resolving these problems but also take responsibility when mistakes occur which affect people’s lives adversely due their actions. By being aware of the consequences our decisions may have on consumers, we can become better marketers who prioritize creating positive change through our work instead of just focusing solely on making profits.
