Process of selecting an appropriate segmentation approach

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In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in turinitin) explain the following:

Explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities
Explain how targeting influences each element of the marketing mix
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Sample Solution

The Bank of Ghana Mandate (No. 34) of 1957 laid out the national bank to principally give money, regulate financial arrangements and be the monetary specialist and financier of the public authority (Marsh, 2011; Gakpleazi, 2011). As per Mawutor (2014) and Osakunou (2009), Bank of Ghana Act 1963 (Act 182) was ordered to make arrangement for the lacuna in administrative and administrative job of the national bank which was not tended to by the Bank of Ghana Statute (No. 34) of 1957. The Demonstration 182 was revised by the Bank of Ghana (Alteration) Act 1965 (Act 282). The principal banking regulation, Act 339 was declared in 1970 to among different arrangements set the base capital and save prerequisites, foundation the Central Analyst of Banks and outline suitable exercises (Mensah, 2009). The economy experienced troubles that agitated the financial framework around 1983. Most banks were undercapitalised from rising expansion, expanding “swarming out” , insufficient financial oversight, non-existent unfamiliar trade holds and rising non-performing credits (Antwi-Asare and Addison, 2000; Doe, 2012). With specialized help from the Global Financial Asset, Ghana founded two periods of a Monetary Recuperation Program from 1984-1989 to rebuild, create and settle the economy. A more extensive Monetary Area Change Program (FINSAP) was started from 1988-2003 with help from the World Bank and states of Japan and Switzerland. FINSAP included rebuilding establishments, working on the legitimate and administrative setting for banking tasks and loosening up loan fees (Quartey and Afful-Mensah, 2014; Sowa, 2002).

As a spin-off, Adjei-Frimpong (2013) recorded the establishment of the second financial regulation, PNDC Regulation 255 of every 1989 which prepared for permitting a few banks. The financial regulation specified essentials for least capital, capital sufficiency, prudential loaning and monetary detailing. Accordingly, Bank of Ghana Regulation 1992 (PNDCL 291) was passed to revoke the arrangements of ACTs 182 and 282 and give included administrative power the national bank. In any case, the financial difficulties uplifted around the 2000s and called for additional severe changes and regulation to address the provisos. Bank of Ghana Act 2002 (Act 612) was proclaimed to additionally attest the autonomy of the national bank from administrative impact, keep up with cost dependability and elevate monetary approaches to improve development of the financial framework (Appiah-Adu and Bawumia, 2016; Mawutor, 2014).

The general financial idea was acquainted in Ghana in 2003 with kill division of banks, increment entrance and contest for capital preparation and make a level stage for banks. The base capital necessity was expanded to GHS 7 million and banks were supposed to accomplish this by 2006. Following the different changes, the Financial Demonstration 2004 canceled the Financial Demonstration 1989 to consolidate ex

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