Product and branding strategies the Khan Academy

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This assignment will focus on the non-profit organization Khan Academy as an exemplar to discuss product, branding, and pricing aspects.
1) Discuss the product and branding strategies the Khan Academy has taken to become a global, customer-centric company. How do product pricing elements impact the construction of its current brand image?
2) If you were a senior manager at Khan Academy, what suggestions would you offer to continue its innovative product and brand approached and sustain its performance? You can take into its consideration its nonprofit status and/or suggest adjustments to this status.
Your response should not exceed 500 words. At least one APA citation is required.

Sample Solution

Khan Academy has been making headlines across the globe, being touted as one of the most important developments in education in the last 100 years or more.  What’s even more amazing and inspiring for anyone who has a hand in internet marketing is that this was all made possible with inbound marketing tools, like social media network, as well as crowdsourcing. Khan academy is a free, open educational model that is available to anyone worldwide.  You can learn about things as simple as basic history to complex cellular structures and microeconomics. Khan Academy is truly an innovative idea.  It takes learning out of the classroom and puts the control right into the hands of the student. It is a self-paced learning system that gently guides any student through the learning process. With the lack of quality education that many countries are suffering from at the moment, Khan Academy truly could not have come about at a better time.

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