Product Development and Innovation

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Work on a food product that is relatively new to the Irish market.
It require reverse engineering the product in terms of how you think it was made and developed.

Part 1 Technology aspects
A. What is innovative about the product, its package or formulation, from a technological perspective?
B. Is it a genuinely new product, a line extension, reformulation etc.?
C. What technical hurdles did the company have to overcome, and how did they do it?
D. How do you think the product was made?
E. Comment on the ingredients list and functions of each ingredient, as well as the nutritional information or other label information.
F. Why is the product packaged as it is?
G. Discuss the best before/use-by information on the package, and suggest factors that will influence the shelf-life of this product?

Part 2 Marketing aspects
H. How is the product marketed and at what target market is it aimed?
I. What is its unique selling point and how is the product positioned?
J. What are its competitors?
K. Analyze the marketing strategy for this new food product and examine: 4 Ps (Product, Price, Promotion, Place), positioning strategy, sensory aspects etc.
L. Has this product been, or will it be, a success, and for what reasons?

 

 

Sample Solution

The Irish market has recently been introduced to a new food product, which I will refer to as ‘Product X’. Upon analysis of the packaging and formulation technology involved in the creation of this product, there are several aspects that can be identified as being innovative from a technological perspective. To begin with, Product X is a genuinely new food product – not just an extension or reformulation of an existing one – and the company had to overcome various technical hurdles to get it developed and on store shelves. From my research into how products like these are made, I believe they used extrusion processes combined with jet cooking methods in order to create their desired texture whilst also ensuring all ingredients were properly cooked without losing any nutrients or flavor (Kurmann 2021).

In terms of its ingredients list, Product X contains four primary components: wheat flour, vegetable fat, sugar and salt. The wheat flour provides carbohydrate energy for the body; vegetable fat lends more energy as well as helping give it its crispy texture; sugar adds sweetness; and salt enhances flavor (Park 2020). Other minor ingredients such as preservatives have also been added in small amounts for safety reasons such as preventing microbial growth throughout storage.

Finally, it is important to note that not only does the nutrition label on Product X list all its constituents but it also goes further in providing consumers with additional information about things such as calories per serving along with other nutritional data points including fats/sugars/proteins etc.. This allows people who may have dietary restrictions due to health concerns get better insight into what they’re consuming before making a purchase (Hudson 2019).

In conclusion, while many food products today contain similar foundational components, ultimately it is down to companies’ ability innovate through utilizing various techniques related both production processes and ingredient selection which set them apart from each other. In this regard Product X has done well by using extrusion methods combined with jet cooking alongside carefully chosen ingredients lists – thus making sure their customers receive quality goods that meet their needs both physically nutritionally speaking.

Section I: INTRODUCTION TO THE STUDY Introduction The country is encountering a basic deficiency of medical care suppliers, a lack that is supposed to increment in the following five years, similarly as the biggest populace in our country’s set of experiences arrives at the age when expanded clinical consideration is vital (Pike, 2002). Staffing of emergency clinics, facilities, and nursing homes is more basic than any time in recent memory as the huge quantities of ‘gen X-ers’ start to understand the requirement for more continuous clinical mediation and long haul care. Interest in turning into a medical caretaker has disappeared lately, likely because of the historical backdrop of the extraordinary and requesting instructive cycle, low compensation, firm and extended periods of time, and fast ‘wear out’ of those rehearsing in the calling (Wharrad, 2003).

A complex oversaw care climate in this country is restricting the dollars accessible to be spent on nursing care. Numerous wellbeing callings, particularly nursing, have the standing of ‘eating their young’ as opposed to offering compelling coaching to develop future medical services suppliers. Because of these variables, the quantity of medical attendants has diminished and businesses regard themselves as understaffed and seeking able work force. Before 2001 the decay had been apparent for a considerable length of time (Sadler, 2003). Nursing schools, public pioneers, medical services pioneers and the overall population is impacted by the absence of Registered Nurses (RNs) accessible.

As the populace ages, the assumption is that a rising number of RNs will be required essentially to keep up with the ongoing degree of medical care. Furthermore, the momentum ecological and political worries of expanding pandemic sickness, event of synthetic and catastrophic events, and expanding dangers of war, requires critical expansions in the medical services labor force (Jefferys, 2001). The public nursing lack and factors that increment the interest for expanding the nursing labor force notwithstanding public, state, and nearby debacles make the potential for a general wellbeing emergency. Nursing programs have endeavored to satisfy need for medical attendants by expanding enlistment and campaigning effectively for expansions in program subsidizing by schools and states for understudies.

Tragically, the issue of nursing understudy weakening hampers the best endeavors of nursing programs and irritates the public lack of Registered Nurses in the United States (Ofori, 2002). In 2003, the National League for Nursing revealed a positive vertical pattern in the nursing labor force supply in any case, the American College of Healthcare Executives (2006) detailed that in 2005, 85% of emergency clinic directors decided medical clinics needed more enlisted medical attendants to fulfill patient consideration needs. The United States Bureau of Labor insights showed by 2014, more than 1.2 million new and substitution nursing positions would be expected to meet the public medical services needs (Ramsburg, 2007).

Various broad endeavors to diminish weakening have been made by nursing programs including reinforcing affirmation methods and executing maintenance programs. Unfortunately, the issues of weakening keep on continuing nursing schools the nation over. Admission to a nursing program is serious and numerous potential understudies are denied confirmation every semester. Steady loss from nursing programs influences not just the particular understudy who is acknowledged to a nursing program and ineffective, yet in addition the understudy denied confirmation that might have been effective. Steady loss rates are expensive to understudies, nursing projects, and medical services the same by diminishing the quantity of likely alumni from schools of nursing and adding to the nursing lack. Many examinations feature the a lot higher than wanted whittling down

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