Product: Hyundai Electric Vehicle IONIQ
Compare and contrast the old way vs the new way of promoting your product and discuss what the biggest difference is. (In this case the way of promoting a conventional car before vs promoting the EV since it is a new product in the market)
Then select and discuss three engaging promotions on how your product is currently promoted.
Then pick and discuss three engaging promotions on how you think your product should be promoted after your research.
In the last 10 years or so years, there has been a rapid rate of change in the way you engage with your target audience. Today it is all about answering your customers` question – (what is in it for me?). If they are convinced with your response, you grab their attention; otherwise they explore other alternatives. In the old-way marketing, you try to gain awareness and attract a larger audience by pitching your product features and benefits at the top of the funnel (TOFU) and hope for engagement at all stages of the buying process. In the new-way marketing, you engage with your customers with a goal in mind, whether it is creating awareness for your product, increase sales, nurturing loyalty, or seeking feedback to improve your product.
