Product placement

PART I

Product placement is the practice of embedding a branded product into the content of an entertainment vehicle, whether a television show, film, or print article. A classic example was the prominent appearance of Reese’s Pieces in the movie e.t. the Extra-Terrestrial.

1. Select a favorite brand, and identify placement opportunities for it in popular television series, movies, or video games.

2. List three ways the brand could be placed naturally, and explain why you think this product placement would be an appropriate and effective marketing tool for the brand.

PART II

Event sponsorship is becoming increasingly important to advertisers as the effectiveness of traditional media is eroded due to audience fragmentation.

1. Select an example of event sponsorship you are familiar with.

2. Describe the relationship between the marketer and the event.

3. What role does the marketer perform during the event?

4. Why would a company consider the event an effective method to reach its target audience?

Sample Solution

Spectators are a tremendous wellspring of salary and backing for sports groups [34].Due to the hugeness of spectators for the achievement of the game groups, sports publicists have attempted to make elevating strategies to augment support and ticket pay. In this manner, the sparks and imperatives of game shopper conduct have gotten a lot of thought from researchers [7, 34, 30, 8, 24, 2, 9, 23, 10, 3]. Because of the negative input of past examinations about the inspirations and requirements of customer conduct and the undertaking to give new models to different games and assorted purchaser segments [5, 14]. Kim and Trail (2010) proposed a model to explain the association between helpers, requirements [15], and participation, and they precisely attempted the model inside the spectator donning setting. In like manner Kim et al [14] battled that the impact of social differences on fan inspirations has not been investigated broadly, and there is a need to break down social complexities in fan points of view in similar different events tested inside each country’s individual condition. Along these lines, this examination tries to recognize the requirements and inspirations of amusement game viewership .

BODY: MATERIAL AND METHODS

All papers referenced in this investigation are from globally acclaimed look into diaries, for example, Emerald Insight, Sport Management Review, International Journal of Sports Marketing &Sponsorship, Journal of Social Behavior &Personality and so forth. These papers were found by running the terms ‘shopper + conduct + sport+ inspirations’ through mainstream web crawlers, for example, Google and direct inquiry on the sites of the fore referenced diaries. The articles were chosen on premise of significance, notoriety and year of distribution. Articles managing the exploration relating to the picked theme in various nations has been incorporated. This paper doesn’t concentrate on a solitary nation.

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