gardless. It is a set of convictions and qualities that decide how workers act, how the organization treats its workers, and what the workplace is like. It is the manner in which we impact, how we interface with one another, and how we cooperate to accomplish results. It is what drives our behaviour in the work place. The leadership of the organisation is in-charge of setting and modelling the values of an organisation.

PayPal Holdings, Inc. a company founded in America with offices in many nations, I work as a trainee, we are into online money transfer. Our goal is giving basic, cheap, safe, dependable monetary services and computerized payments that empower the expectations, dreams and aspirations of lots of people around the globe. The goal is also to bring about equality in monetary services, with the goal that overseeing and moving cash is a privilege for all everyone, not simply for the influential. Some of our values are Honesty, trust, teamwork, empathy, accountability and the will to be the best. The goals and values was arrived at after considering where we are, where we want to be, how to get there, the best way to get there and how to ensure we get there.

1.2 Discuss the purpose and role of strategic business management and planning in an Organization

We previously discussed the goals and values of a company, we must also familiarize our self with how strategic management and planning can help achieve these goals. Strategic management and strategic planning have different meanings.

Strategic business management suggests a flood of decisions and moves made by the top level directors to accomplish company objectives. It weighs on delivering vital outcomes, new markets, new items and new innovations. It involves distinguishing moves to be made, the people who will carry out the activities, the perfect time to carry out the activity, the best approach to carry out the activity.

Strategic planning decides the destinations and considers both inward and outer condition to configuration, actualize, break down and change the procedures, to increase upper hand. Long term activity which has a tendency to decide the company system and used to set needs. It is not action oriented but theoretical.

Strategic management and planning helps this company where I work, PayPal Holding Inc., to envisage a large picture objectives and overall dreams. It gives a general time span, a timetable and an arrangement for progressing development. It also helps in team building, because it is a vital apparatus for uniting the group and spurring us to work together and it helps us to gauge our progress.