Write a research paper about Promises and status quo of virtual and augmented reality in marketing
Augmented reality (AR) is an emergent technology that attracts increasing attention from both practitioners and researchers (Wedel et al., 2020) a central promise of AR technology is its ability to enhance consumption experiences y blending the real-world environment with computer-generated elements (Berryman, 2012). Scholars have drawn on media richness theory (Draft & Lengel, 1986) to argue that because virtual reality environments are “rich” (i.e., provide more room for cues that 2D media), interactants will be able to exchange not only social cues in the form of text and audio cues but also multidimensional visual and sometimes even haptic sensations (e.g., Schroeder, 2002). Accordingly, virtual reality enables high levels of social presence (e.g., Oh et al., 2018; Wedel et al., 2020), which Smith and Neff (2018) even relate to gatherings in the physical world.
at times supplanted by a quick n-bit convey spread viper. A n by n exhibit multiplier requires n2 AND doors, n half adders, and n2 , 2n full adders. The Variable Correction Truncated Multiplication technique gives a proficient strategy to re-ducing the power dissemination and equipment necessities of adjusted exhibit multipliers. With this strategy, the diagonals that produce the t = n , k least critical item pieces are disposed of. To make up for this, the AND doors that create the halfway items for section t , 1 are utilized as contributions to the changed adders in segment t. Since the k excess changed full adders on the right-hand-side of the cluster don’t have to create item bits, they are supplanted by adjusted decreased full adders (RFAs), which produce a convey, yet don’t deliver a total. To add the consistent that revises for adjusting mistake, k , 1 of the MHAs in the second column of the exhibit are changed to altered concentrated half adders (SHAs). SHAs are identical to MFAs that have an informat