Psychological Well-Being and Psychological Distress Policy Recommendation

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Imagine you are serving as a psychological consultant to a newly discovered nation of the world and you discover that most people in this nation are happy while some are distressed and suffering from psychological disorders or mental distress.

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Psychological Well-Being and Psychological Distress Policy Recommendation
Mental disorders or psychological disorders and distress are inextricably linked to human rights. The stigma, discrimination and human rights violations that individuals and family affected by mental disorders suffer are intense and pervasive [WHO]. Effective prevention can do a lot to alter these perceptions and hence change the way mental disorders are looked upon by society. Limitations on the basic human rights of vulnerable individuals and communities may act as powerful determinants of distress and mental disorders. Hence it is not surprising that many of the effective preventive measures are harmonious with principles of social equity and equal opportunity and care for the most vulnerable groups in the society. Examples of these interventions include: improving nutrition, removing discrimination based on race and gender, and ensuring basic economic safety. Many of these interventions are worth implementing on their own merit, even if the evidence for their effectiveness for preventing specific mental disorders is sometimes weak.

Expectations and perceptions of consumers play a significant role in evaluating service quality. I was interning with an IT service provider firm and was responsible for the marketing of their services as well as generating leads. It is therefore important for us to adequately understand the complete requirements so that relevant adjustments can be implemented to service in order to satisfy consumer needs.
One of my major role there was to highlight the services provided by the firm and also come up with different digital marketing strategy and spread the awareness to the consumers via certain digital campaigns and cold callings.
The buying behavior of the existing clients was buying the services that were provided by the company at the initial phase. All the business was coming through the personal contacts of the CEO. But that was not enough to generate profits as the projects were not long term.
While the company is in a growing phase, they were entering into the latest technologies and were capable of providing the services for the same. But due to the lack of awareness within the existing clients as well as the lack of information to the prospecting clients, they were unable to generate any profits. So the CEO decided to set up a new sales and marketing team including the digital marketing experts and content writers. Mr. Gupta has joined the company as a sales manager in 2017. He had completed an executive management program in sales and marketing from a top management institute in India. He had nine years of corporate sales experience and was considered a performer in the industry.
After the continuous brainstorming sessions and multiple meetings, the sales and marketing teams came up with the decision that the prospecting clients are still not aware of the services and capabilities of the company yet so they need to organize a social media campaigns through multiple platforms.
Mr. Gupta set up a meeting with the stakeholders and CEO of the company to discuss the problem faced by the marketing and sales team of lack of proper tools and methods t

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