Public relations theories

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Analysis of the Public Relations ExampleW.Write an analysis of the given PR example. Use the following guiding questions to help you: 1. What kind of PR example is it? Identify the genre of this PR example and explain your answer in terms of​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ the content, structure and language used in the given example. 2. What PR messages can you identify? 3. Who are the stakeholders/publics involved? What are their needs, interests, and concerns? Why would they be interested in these PR messages? 4. What does the organisation want to achieve through this PR example? 5. How would you evaluate this PR example? Do you think it is effective?

 

Public relations theories

Public relations is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public. The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, and other stakeholders. Public relation stunts or strategies range from donating to an affected community to running a brand activation stunt in a mall. An example of a successful public relations campaign is Google`s Fight Ebola Campaign. The outbreak of Ebola virus in 2014 was critical as it was spread among many countries and tool many lives. Google started a donation campaign where it pledged to give $2 for every $1 donated to the cause through its website. This public relations strategy attracted the media attention and resulted to be a huge success as Google raised $7.5 million.

Moreover, operators always seek for new techniques to extend the economic lives of the reservoir also a safe way to solve various challenges connected to aging well, where Weatherford Company offers all the Innovative technology and high quality services to confront these challenges.
Weatherford Provides different services in drilling and formation evaluation, well construction, completion and stimulation, also production.
To begin with drilling services and formation evaluation, which contain different categories, for example laboratory services, reservoir solutions, surface logging system, and wireline services.
Having considered the services provided by the company, it is also reasonable to look at the different categories and their definitions, start with the first category laboratory services.
Weatherford laboratories deliver a set of basic core analysis services with a whole necessity test required to help the costumer more in improving reservoir estimates, recover their reservoir forming, also identify and correct any damage to the formation of the reservoir.

Moreover the advanced tests provided by the Weatherford labs are particularly designed to evaluate different properties such as Petrophysics, Fluid Flow Properties, Rock Mechanics, Enhanced Oil Recovery, and others.
The second category is about reservoir solutions, this category generally discuss about the oilfield challenges and the solution that the company offer to the clients for several difficulties that the operators faced.
Coming to third category surface logging system, is mostly talking about the extraction of fluids from the underground and determining the amount of sufficient gases present in the reservoir by means of specific measurements and Techniques. Inadequate fluid extraction or using unsuitable devices can cause an error in the measurements also reduce the accuracy of the analysis.

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