Qualitative and Quantitative research methods

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Qualitative and Quantitative research methods – Although there are technically more than two, research methods can be divided into two domains called quantitative research methods and qualitative research methods. Briefly describe these two research methods.
Explain answer in at least 250 words. Provide at least two academic sources (wiki sites and the course text are not acceptable).

Sample Solution

  • Quantitative research: This type of research uses numbers and statistics to collect and analyze data. It is often used to test hypotheses or to make predictions.
    Quantitative research methodsOpens in a new windowwww.questionpro.com
  • Qualitative research: This type of research uses words and images to collect and analyze data. It is often used to understand people’s experiences or to explore complex issues.
    Qualitative research methodsOpens in a new windowwww.questionpro.com
  • Mixed methods research: This type of research combines quantitative and qualitative methods. It is often used to get a more complete picture of a problem or issue.
    Mixed methods research methodsOpens in a new windowcatalyst.harvard.edu
  • Action research: This type of research is used to solve a problem or improve a situation. It is often conducted by practitioners who are working in the field.
    Action research methodsOpens in a new windowwww.scribbr.com
  • Case study research: This type of research focuses on a single case or unit of analysis. It is often used to understand a complex issue in depth.
    Case study research methodsOpens in a new windowwww.semanticscholar.org
  • Survey research: This type of research uses questionnaires or interviews to collect data from a large number of people. It is often used to measure attitudes or opinions.
  • Experimental research: This type of research involves manipulating one variable to see how it affects another variable. It is often used to test cause-and-effect relationships.
    Experimental research methodsOpens in a new windowwww.questionpro.com
  • Ethnographic research: This type of research involves studying a culture or group of people in their natural setting. It is often used to understand the meaning of people’s behavior.
    Ethnographic research methodsOpens in a new windowwww.researchgate.net

The best research method for a particular study will depend on the research question, the nature of the data, and the resources available.

Here are some of the advantages and disadvantages of each research method:

  • Quantitative research:
    • Advantages:
      • It is objective and can be used to test hypotheses.
      • It can be used to collect data from a large number of people.
      • It is often used to measure attitudes or opinions.
    • Disadvantages:
      • It can be difficult to understand the meaning of the data.
      • It can be insensitive to the nuances of human experience.
  • Qualitative research:
    • Advantages:
      • It can be used to understand people’s experiences and perspectives.
      • It can be used to explore complex issues in depth.
      • It is often used to generate new hypotheses.
    • Disadvantages:
      • It can be subjective and difficult to generalize the findings.
      • It can be time-consuming and expensive.
  • Mixed methods research:
    • Advantages:
      • It can overcome the limitations of both quantitative and qualitative research.
      • It can provide a more complete picture of a problem or issue.
    • Disadvantages:
      • It can be more complex and time-consuming than other research methods.
      • It can be difficult to integrate the quantitative and qualitative data.
  • Action research:
    • Advantages:
      • It can be used to solve a real-world problem.
      • It can be used to improve a situation.
      • It can be used to empower participants.
    • Disadvantages:
      • It can be time-consuming and demanding.
      • It can be difficult to generalize the findings.
  • Case study research:
    • Advantages:
      • It can be used to understand a complex issue in depth.
      • It can be used to generate new hypotheses.
      • It can be used to develop new theories.
    • Disadvantages:
      • It can be difficult to generalize the findings.
      • It can be time-consuming and expensive.
  • Survey research:
    • Advantages:
      • It can be used to collect data from a large number of people.
      • It is relatively inexpensive and easy to conduct.
    • Disadvantages:
      • It can be difficult to get a representative sample of the population.
      • The data can be superficial and difficult to interpret.
  • Experimental research:
    • Advantages:
      • It can be used to test cause-and-effect relationships.
      • It is objective and can be used to generalize the findings.
    • Disadvantages:
      • It can be difficult to control all of the variables.
      • It can be unethical to manipulate people or animals.
  • Ethnographic research:
    • Advantages:
      • It can be used to understand the meaning of people’s behavior.
      • It can be used to develop new theories.

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