Quantitative data collection plan

 

Your manager was impressed with the quantitative data collection plan that you initiated over a year ago and has now asked you to delve more deeply into how to motivate employee performance. Now, your questions become those of how and why? To understand more about how to motivate your staff members, you determine that a qualitative methodology will be the best approach. What are appropriate sources of data for this type of research? Describe how you would document and organize your qualitative data for future analyses? Using the research literature, justify why this would be the best approach for data collection.
Note: Rather than providing insights into the topics of employee perceptions or employee retention, focus your discussion post on the research methodology, research design, and data collection process to resolve this applied research example.

Sample Solution

In order to understand more about how to motivate employee performance, qualitative research is often the most appropriate form of data collection. In this type of research, primary sources such as interviews and focus groups provide an invaluable source for gathering rich data about individuals’ experiences and motivations in a particular domain (Creswell & Poth, 2018). Furthermore, secondary sources such as existing documents or records can also be used to gain insights into the topic of study by providing information on trends over time or demographic patterns related to motivation.

When conducting qualitative research, it is important to ensure that all collected data is properly documented and organized for future analysis. To do so, transcripts from interviews and focus groups should be created in order to provide detailed accounts on what was discussed during these sessions. Additionally, any notes taken while observing behaviors or recording other relevant activities should also be tabulated and stored with the rest of the collected materials (Kerlinger & Lee , 2000).

Organizing these records can help make them easier to analyze later on when they need to be reviewed. This can involve sorting through all gathered materials by key themes or topics in order to identify patterns which may not have been obvious at first glance (Golafshani , 2003). Furthermore, having structured methods for documenting each step of the process throughout data collection ensures that researchers remain true to their original research design without straying off-course due its subjective nature.

Overall then, employing a qualitative approach has proven effective for exploring certain questions surrounding human behavior like understanding how best to motivate employees. By utilizing primary sources such as interviews/focus groups as well as other forms of documentation combined with well-structured methods for organizing collected data; researchers are able to gain valuable insights into their subjects which could prove useful when developing strategies related improving workplace performance.

action that confirms that they had bought the product in question. Along with that, this online platform facilitates both good and bad reviews to be shared directly under the product. This ensured a customer the ease of online shopping without having to go through much trouble of finding relevant reviews. Initially, marketing experts were sceptical of Amazon’s strategy, but Amazon was steadfast on their decision stating they wanted to share the truth with their customers (Sprague, 2019).

Customer reviews are often known to have a direct connection with the rise in sales. Building online trust is a hurdle faced by the vast majority of online sellers, especially for those who are newly established or do not enjoy a brand reputation (Pengnate & Sarathy, 2017). Thus, sellers are tempted to incentivise potential customers or pay for positive reviews on their product, and this gives rise to the problem of fake reviews. Being the most comprehensive e-commerce site, Amazon too has to face the issue of fake reviews. Even after restricting the reviews to ‘verified purchasers’, the sellers on the platform kept purchasing fraudulent reviews.

 

 

Most of these sellers reach out to reviewers through groups on social networks and messaging apps and ask to give feedback in exchange for money or other compensation. The reviewers either receive a reimbursement for the cost of buying the products, an Amazon gift card or they resell the items on other websites such as eBay. This practice boosts the ranking of the products and goes on to mislead customers.

Although Amazon has been consistent in keeping a check on the reviews on its site, the current pandemic has created an added load. With customers resorting to e-commerce platforms like Amazon in this situation, sellers are falling back on to like fake reviews in order to alleviate their sales. Recently, Amazon deleted thousands of fake reviews after an investigation that showed that fake reviewers were regularly commenting on Chinese products to increase their customer rating as well as the merchants (Lee, 2020) (Kakrania, 2020).

REVIEW OF LITERATURE

Electronic word of mouth (eWOM)

Due to the lack of tangible experience, online users quite often use customer review to infer the likely quality of the brand and develop an accordant leaning toward it (Utz, Kerkhof & van den Bos, 2012). Litvin et al. (2008) describes electronic word of mouth as all informal communication that takes place over the Internet between consumers, related to the use or features of goods or services or the sellers. The benefit that comes with this medium is that it is accessible by all consumers who make use of the online platforms to share their opinions and reviews with others (Huete-Alcocer, 2017). In eWOM, consumers report their experience with a product or service or a seller. The length of the review depends on the consumer. Most of the time, consumers leave an overall rating of the product (e.g. 1–5 stars). However, some people share their complete experience in descriptive text. A positive review usually stresses not only on the quality of the product but also its design, the seller’s accountability, the ease of understandability of the instruction manual,

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