Race in advertising

Select a piece of media advertisement that you believe uses race and/or ethnicity to sell a product meant for aesthetic purposes (i.e. makeup, hair products, shaving gel, grooming items, etc.) and discuss how those characteristics are used in the ad.

Specifically, answer the following questions:

 

Describe how race is being represented and what the messages to the consumer are?
Is there a particular body type that is being portrayed as the “ideal”? Are there particular hair and facial features that are portrayed as the “ideal”?
What role does race play in selling the service or product?
Are there explicit messages about race in the advertisements? What are those messages?
How are stereotypes perpetuated through advertisement and marketing campaigns?

Sample Solution

ity and political weight of music can be determined by the reactions of authority figures. In Tunisia they considered music that wasn’t rallying for the president as a threat to their stability and to the established order in which the voice of the people is not heard or listened to. The regime contested by ‘deviants’ and protesters took musical criticism and anti-conformist artists very seriously. It isn’t hard to overstate the power of “Raid Lebled,” as his powerful lyrics got him imprisoned and targeted as a threat. El General captured the essence of the Arab Uprisings as he admonished about the loss of fear of the people, who would “rather die” on their “feet than live” on their knees. His song was easy to learn and chant as he rhymed slowly and in an easy to understand manner, becoming the anthem of the ‘Jasmine Revolution’, (Wright, 2011). His arrest brought Tunisia far more international attention then it had witnessed since the start of the uprising and essentially caused the revolution to become a world-wide phenomenon. Time Magazine tell us how Rais Leblad was taken up in Bahrain, as a female shouted the first line of ‘Rais Labled’ and then others joined knowing lyrics/

The Jasmine revolution in Tunisia is evidence of the important and unique role music has in forming political action, as people united through the shared experience of music. Due its massive impact, El General’s song had become politicised and not just seen as a safety valve for him to vent his emotions but became a form of resistance both large and small. While one small act of resistance isn’t enough to collapse a dictatorship, the repeated acts of resistance through music began to build up until the ‘eruption’ happened and there was a revolution. Music played a crucial role in getting people passionate about resistance because of deep semiotic effects it has on the listeners. Therefore, music and politics play a reciprocal role where music affects politics and politics effects music. Political and moral authorities with a sense of how powerful music can be, may use it for their benefit, such as for propaganda. You can alter soldier’s psychological and moral states by listening to aggressive music during military operations.

Identities are at once both social and individual and they

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