Race in advertising

 

Look through advertisement that are aimed at specific people of color. For example, you might use advertisements found in either racial products, or you can look through specific racially-targeted publications, such as Glamour magazine, Essence magazine, and Latina magazine. Analyze the advertisements and the messages they send.

 

Select a piece of media advertisement that you believe uses race and/or ethnicity to sell a product meant for aesthetic purposes (i.e. makeup, hair products, shaving gel, grooming items, etc.) and discuss how those characteristics are used in the ad.

Specifically, answer the following questions:

 

Describe how race is being represented and what the messages to the consumer are?
Is there a particular body type that is being portrayed as the “ideal”? Are there particular hair and facial features that are portrayed as the “ideal”?
What role does race play in selling the service or product?
Are there explicit messages about race in the advertisements? What are those messages?
How are stereotypes perpetuated through advertisement and marketing campaigns?

 

Sample Solution

Media are a rich repository of racial and ethnic representations that can influence self-perceptions. Individuals consume—as well as help to produce—media portrayals of race and ethnicity. These portrayals influence racial and ethnic identity development through a number of psychological processes, including categorization and social comparison. In addition to non mediated interpersonal and group-based interactions, we interact with similar and different others via mediated contexts such as television, films, video games, and social media. These mediated experiences influence our identity development in many arenas including racial and ethnic identity. The processing of mediated portrayals and experiences of race and ethnicity typically affect us subconsciously.

chance of redemption. Emily Bronte does this by showing her characters emotional strengths and weaknesses along with how they affect others when determining who has complete and full qualities as a person. The novels A Christmas Carol and Wuthering Heights can be viewed as novels from the time period that have a focus on romanticism and emotions, concluding how individuals inner-self emerged to be “the whole person.”

The novel, A Christmas Carol, written by Charles Dickens, portrays romanticism through the example of the character development of “Ebenezer Scrooge.” This novel begins by describing Scrooge as having zero belief or spirit about the thought of Christmas and by his different way of acting towards others with what seems like negativity, (C 2). Throughout the course of the novel, Scrooges characteristics are viewed as being a selfish man with a cold-hearted vision of life. He acts this way not because he is a terrible person, but because this was the way to be acceptable of their standards during their time period. The basis of the novel is brought to attention by Scrooge when he is approached by the ghost of his dead business partner, Jacob Marley, (C 9). Marley, describing his remorseful story, tries to persuade Scrooge to change, or else he will be sharing the same consequences of having his sprit condemned. Informed that three different spirits will appear later that night, he acts as if he does not believe, but is still frightened for their visitation, (C 15). Jacob Marley is important in this scene because he technically came for Scrooges’ sake to warn him about what could be his unpleasant future and offers him hope and change to escape his fate. The first ghost, the Ghost of Christmas Past, brings the light of truth by taking Scrooge back through his childhood and reminds him of his happier days where he was employed by the jolly Mr. Fezziwig, (C 24). This scene emphasizes what prosperity looks like, assists Scrooge in seeing his old character and because of this, helps him reflect on why he acts like he does. He also revisits his past to see the engagement of his old lady, Belle. Although they were deeply fond of each other’s presence, a separation occurred due to Scrooges motive being dictated specifically by money and their inability to love one another, (C 28). The relationship between Scrooge and Belle is very important because it reveals Scrooges main priorities and desires. It also shows him realizing the happiness Bell

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